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The Complete BIGVU Marketing Brief
The Complete BIGVU Marketing Brief
Beauty Filter Product Brief
Hooks per Feature
Marketing Experiments
Key Statistics
Testimonials
AI Prompting
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GTM
North Star: Increasing number of users who on recurring basis use Influencers (acquisition + adoption)
Mixpanel data (Web and mobile)
https://mixpanel.com/project/3501928/view/4003704/app/boards#id=10287532
Subgoals:
Avatars usage increase starting from August 2025
Increase number of purchased video minutes (add-on)
Increase adoption: stable regular usage
AI Influencers GTM: AA
AI Influencers GTM: AA
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