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Beauty Filter Product Brief

Product Overview

Value Proposition:

For professionals who want to look great in their videos or live stream, BIGVU’s face filters enhance your appearance while recording your video with a teleprompter, so you can both look and sound like a pro. Unlike CapCut or YouCam, BIGVU is available both online (no download needed) and as a mobile app and includes a suite of AI-powered tools such as an AI scriptwriter, automatic captions and editing, and one-tap social media scheduling.

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Effects available:

Eye Brows: Colors and Thickness

Lipstick: Red, Orange, Pink, Deep Red

Lips - Larger

Eyes- Larger

Face: Make face thinner

Nose: Thinner , Wider (to remove, put the slider in the middle)

Teeth: Whiten Teeth

Smooth Skin

Softlight: Get your glow on and add even lighting to your face

Blur

Stickers (Should be changed to filters?- see

veed.io⁠

what is the difference between beauty and stickers?

Pricing:

Pricing is currently free. However, we may want consider making some of the video filters/makeovers premium.

Competitors + Opportunities:

Web + Online: Our direct competitors have filters for post-recording, but not beauty face filters (checked Veed.io, kapwing, wistia. On the other hand, the search volume is not high.

Most beauty apps are focused on very robust features- for uploaded videos (such as YouCam), but they are not geared towards professionals

Unavailable on Captions AI

Available on BlinkAI - they have a more robust offering

YouCam 365, available only as download for live

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BlinkAI

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Face: lower jaw, narrow, resize

Makeup- only lipstick and eye brows

YouCam Video

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https://youvideo.page.link/PFwebsite_ycvblog⁠

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Available:

iOS⁠

Android⁠

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Rating: 4.8 / 4.5

$24.99 per year

Only for editing uploaded video or after recording

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User Comments:

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Use Cases/Persona:

Perfect for small business owners who are not professional models/creators and just want to look good but natural and recognizable when they record themselves.:

1. A 40-year-old real estate agent who wants to remove wrinkles to look her best for her YouTube channel. Her goal is to appear professional and not cartoon-like.

2. A diet coach with a great online program who is hesitant to create videos because of his yellow teeth.

3. A salesperson who is sending tons of video sales messages but doesn't have time to deal with his appearance. He knows that first impressions matter and that looking good on camera is crucial. However, he doesn't want his videos to look like catfishing.

Pain Points:

Feeling not confident about my appearance is stopping me from making videos

Don’t have time to deal with making sure my lighting/makeup is perfect

Don’t have fancy equipment- lighting,etc

Worried about smiling on camera, because my teeth aren’t perfect

Smooth over wrinkles or blemishes

Core Benefits

BIGVU’s filters make you look realistic and not like a cartoon

Unlimited recording and use of filters- for free!

Longest teleprompter recording for face filters- up to 59 minutes

Small changes or big changes, it's your choice

Feel great about how you look on camera

Not just a face filter app, a one shop for all your video needs

BIGVU gives you everything you need to feel confident on camera: Engaging scripts, Filters to enhance your appearance, and a teleprompter to read without stumbling over your words

It is available on the mobile app and online

MockUps:

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https://www.figma.com/file/ad119N8BsiUnn7FdsiVwib/Marketing-MockUps?type=design&node-id=0-1&mode=design&t=7JsXxQQ9axSkYHcN-0⁠

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Help Center Article:
`https://faq.bigvu.tv/en/articles/8432562-teleprompter-effects-mobile`⁠
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Hooks:

It doesn’t if you’re not ready to record a video. You can be the star you were born to be

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