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GTM

North Star: Increasing adoption of Auto-Shorts mobile

Mixpanel data (Web and mobile)

https://mixpanel.com/project/3501928/view/4003704/app/boards#id=9428897⁠

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iOS

https://mixpanel.com/project/3501928/view/4003704/app/boards#id=10295240⁠

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Subgoals:

Autoshorts start weekly - boost activation

Start payment, buy plan - upsell Free/Starter users

Usage distribution - more than 1 time (adoption)

Auto-Shorts GTM

Auto-Shorts GTM

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Auto Shorts Usage- Slight uptick week of Aug 4th

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