Personality & Tone :
Human & Authentic
We speak our audience’s language: simple, without marketing jargon and technical terms
We are sympathetic to their struggle:
Time-consuming video creation and editing Not knowing what to say or spending time researching what to speak about Looking natural when speaking on camera We understand their goals:
Professional approval from their peers: For the network and referral effect Grow and monetize their personal brand: looking for new ways to create something bigger and to think ‘out of the box’ To be perceived as an expert and trustworthy: to gain people's trust to feel confident as an expert. Find new clients and new niches: The market is changing. Video is a way to do something new for yourself or your business