What Is SEO
All non-paid traffic we get from search engines as a result of site perfomrance
Laura
Currently 17% of our traffic comes from organic search & 13% of revenue. (**Insert Chart**)
ML: Currently 14% of our traffic comes from organic search & 12% of revenue. (**Insert Chart**)
Branded campaign takes a lot of organic traffic - Go into details (**Insert Chart**)
Generic as well, but no guarantee / decreased likelihood we would be getting
Some insight of brand importance - % of branded traffic (chart on growth) - Brand volume compared to others. Growing brand will help.
How often SEO falls into search path
Top ranking keywords & Average position. (**Chart with top ranking branded vs non**)
Dashboard to breakdown by language, city, device
Overview Relative to competitors Keywords
Overview Relative to competitors backlinks
