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SEO Overview

What Is SEO
All non-paid traffic we get from search engines as a result of site perfomrance

Laura
Currently 17% of our traffic comes from organic search & 13% of revenue. (**Insert Chart**)
ML: Currently 14% of our traffic comes from organic search & 12% of revenue. (**Insert Chart**)
Revenue By Channel
1
⁠

Branded campaign takes a lot of organic traffic - Go into details (**Insert Chart**)
Generic as well, but no guarantee / decreased likelihood we would be getting
Some insight of brand importance - % of branded traffic (chart on growth) - Brand volume compared to others. Growing brand will help.
How often SEO falls into search path
Top ranking keywords & Average position. (**Chart with top ranking branded vs non**)
Dashboard to breakdown by language, city, device

Overview Relative to competitors Keywords
Bar Chart View of Table
2
⁠
Table
2
Category
Segment
Value
1
Category 1
Segment A
2000
2
Category 1
Segment B
4000
3
Category 2
Segment A
3000
4
Category 2
Segment B
6000
5
Category 3
Segment A
5000
6
Category 3
Segment B
8000
There are no rows in this table
⁠

Chart of Table
2
⁠



Overview Relative to competitors backlinks





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