Heuristic Ideation Technique

Use a matrix to generate new ideas or approaches to a solution.

Facilitator Instructions:

1) Decide attributes: Have participans decide on two categories of attributes to add to the table below

2) Create matrix: Hit the Create matrix button to create the matrix of all these attributes and populate the matrix with ideas. Participants look across the cells for surprising or unusual combinations.

💡 How to decide on the attributes: A toy manufacturer might look at its product line by type (vehicles, figures and dolls, puzzles, and instruments) and by type of play (racing, simulation, construction)

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Clear Sample Attributes

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Attributes

Attributes

Attribute 1

Attribute 2

Vehicles

Racing

Dolls

Simulation

Puzzles

Construction

Instruments

There are no rows in this table

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Create matrix

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Clear Matrix

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Matrix to add ideas

Matrix to add ideas

Racing

Simulation

Construction

Vehicles

Add idea here

Dolls

Add idea here

Puzzles

Add idea here

Instruments

Add idea here

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