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[Calculator] How customer retention rate impact on your e-commerce revenue?

How customer retention rate impact on your e-commerce revenue?

Base case

Best case

Worst case

LTV

How customer retention rate impact on your e-commerce revenue?

by Jetmetrics.io team

Monthly marketing budget

⁠

10000

⁠

-1000$

⁠

+1000$

⁠

Average order value

150

⁠

-10$

⁠

+10$

⁠

Average customer acquisition cost

⁠

-10$

⁠

+10$

⁠

Orders per customer (per year)

⁠

-1

⁠

Select retention rate for each case

Base Case (

25%

⁠

)

⁠

25%

⁠

30%

⁠

35%

⁠

Best Case (

50%

⁠

)

⁠

40%

⁠

45%

⁠

50%

⁠

Worst Case (

15%

⁠

)

⁠

10%

⁠

15%

⁠

20%

⁠

🤝 Number of customers

✅ Base Case

✅ Base Case

⁠

At the end of the period:

⁠

3000

⁠

new customers

(50%)

⁠

3000

⁠

old customers

(50%)

⁠

🌟 Best Case

🌟 Best Case

⁠

At the end of the period:

⁠

3000

⁠

new customers

(33%)

⁠

6000

⁠

old customers

(67%)

⁠

👎 Worst Case

👎 Worst Case

⁠

At the end of the period:

⁠

3000

⁠

new customers

(63%)

⁠

1800

⁠

old customers

(38%)

⁠

💵 Revenue

✅ Base Case Revenue

✅ Base Case Revenue

⁠

At the end of the period:

⁠

$787,500

⁠

from new customers

(30%)

⁠

$1,800,000

⁠

from old customers

(70%)

⁠

🌟 Best Case Revenue

🌟 Best Case Revenue

⁠

At the end of the period:

⁠

$1,125,000

⁠

from new customers

(24%)

⁠

$3,600,000

⁠

from old customers

(76%)

⁠

👎 Worst Case Revenue

👎 Worst Case Revenue

⁠

At the end of the period:

⁠

$652,500

⁠

from new customers

(38%)

⁠

$1,080,000

⁠

from old customers

(62%)

⁠

🔋 LTV

🔋 LTV

⁠

Start to monitor your e-commerce metrics for better actions

⁠

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