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[Calculator] How customer retention rate impact on your e-commerce revenue?

How customer retention rate impact on your e-commerce revenue?

by Jetmetrics.io team

Monthly marketing budget
10000
-1000$
+1000$
Average order value
150
-10$
+10$
Average customer acquisition cost
40
-10$
+10$
Orders per customer (per year)
4
-1
1


Select retention rate for each case
Base Case (
25%
)
25%
30%
35%

Best Case (
50%
)
40%
45%
50%

Worst Case (
15%
)
10%
15%
20%
🤝 Number of customers
✅ Base Case
1
At the end of the period:
3000
new customers
(50%)
3000
old customers
(50%)
🌟 Best Case
1
At the end of the period:
3000
new customers
(33%)
6000
old customers
(67%)
👎 Worst Case
1
At the end of the period:
3000
new customers
(63%)
1800
old customers
(38%)
💵 Revenue
✅ Base Case Revenue
1
At the end of the period:
$787,500
from new customers
(30%)
$1,800,000
from old customers
(70%)
🌟 Best Case Revenue
1
At the end of the period:
$1,125,000
from new customers
(24%)
$3,600,000
from old customers
(76%)
👎 Worst Case Revenue
1
At the end of the period:
$652,500
from new customers
(38%)
$1,080,000
from old customers
(62%)
🔋 LTV
2


Start to monitor your e-commerce metrics for better actions
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