How customer retention rate impact on your e-commerce revenue?
How customer retention rate impact on your e-commerce revenue?
by Jetmetrics.io team
Monthly marketing budget
10000
-1000$
+1000$
Average order value
150
-10$
+10$
Average customer acquisition cost
40
-10$
+10$
Orders per customer (per year)
4
-1
1
Select retention rate for each case
Base Case (25%)
25%
25%
30%
35%
Best Case (50%)
50%
40%
45%
50%
Worst Case (15%)
15%
10%
15%
20%
🤝 Number of customers
✅ Base Case
At the end of the period:
new customers
3000
(50%)
old customers
3000
(50%)
🌟 Best Case
At the end of the period:
new customers
3000
(33%)
old customers
6000
(67%)
👎 Worst Case
At the end of the period:
new customers
3000
(63%)
old customers
1800
(38%)
💵 Revenue
✅ Base Case Revenue
At the end of the period:
from new customers
$787,500
(30%)
from old customers
$1,800,000
(70%)
🌟 Best Case Revenue
At the end of the period:
from new customers
$1,125,000
(24%)
from old customers
$3,600,000
(76%)
👎 Worst Case Revenue
At the end of the period:
from new customers
$652,500
(38%)
from old customers
$1,080,000
(62%)
🔋 LTV
Start to monitor your e-commerce metrics for better actions
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