Skip to content
Welcome to Atomic's Growth Plan!
Share
Explore
Welcome to Atomic's Growth Plan!

icon picker
Go To Market strategy

This document outlines the go to market strategy for our brand

1. For Persona 1: The Aspiring Entrepreneur

Awareness:

Content Marketing: Create and distribute content that addresses common challenges and questions faced by new entrepreneurs. This could include blog posts, videos, and infographics.
Social Media Campaigns: Use platforms popular among this demographic, such as Instagram and LinkedIn, to share success stories, tips, and engage with potential founders.

Consideration:

Webinars & Workshops: Organize events that delve into the nuances of starting a business, validating ideas, and seeking funding. Offer free initial sessions to attract a wider audience.
Community Building: Establish online forums or groups where aspiring entrepreneurs can discuss ideas, challenges, and seek advice from Atomic's team and other experienced founders.

Decision:

Personalized Consultations: Offer one-on-one sessions for serious candidates to discuss their ideas, get feedback, and understand how Atomic can assist them.
Testimonials & Case Studies: Showcase success stories of startups that Atomic has co-founded, emphasizing the support and resources provided.

Retention:

Regular Check-ins: Once they partner with Atomic, ensure regular touchpoints to understand their needs, challenges, and provide necessary support.
Resource Portal: Offer a dedicated portal with resources, tools, and guides tailored for new entrepreneurs.

2. For Persona 2: The Experienced Founder

Awareness:

Targeted Outreach: Identify and reach out to founders who have had successful exits or have a track record of establishing startups. This can be done through LinkedIn or industry-specific platforms.
Industry Events: Sponsor or participate in major startup and tech events to increase brand visibility among this audience.

Consideration:

Networking Events: Host exclusive events, both online and offline, where experienced founders can interact with Atomic's team, learn about their offerings, and network with peers.
Advanced Workshops: Organize sessions that delve into scaling businesses, advanced funding strategies, and leveraging networks for growth.

Decision:

Tailored Partnership Proposals: For founders showing interest, create customized partnership proposals highlighting how Atomic can add value to their specific venture.
Showcase Advanced Resources: Emphasize Atomic's advanced resources, network, and expertise that can be particularly beneficial for experienced founders.

Retention:

Dedicated Account Managers: Assign experienced managers to handle the unique needs and challenges of seasoned entrepreneurs.
Exclusive Masterclasses: Offer advanced sessions on emerging industry trends, growth hacking, and other relevant topics for this demographic.

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.