Customer group type one: Working adults who don’t have time to cook healthy. These users:
Tend to have families waiting for them to prep dinner.
Often get home from work late and don’t have time to cook.
Have stuff to do outside of work and stops them from grocery shopping.
Tend to eat non-healthy but want to in order to feel physically better.
Would use an app to see the menu, place orders and paying while they are “on the go” and pick up the order on their way home.
Have a hard time reading small texts.
Customer group type two: Non-native language speakers who strongly prefer to pick up food rather than eat at a restaurant due to a language barrier. These users:
Tend to be new residents in the areas that Damiano’s serves.
Vary in age, occupation, and number of family members in their home.
Often feel uncomfortable dining in their local restaurants or shopping in their local grocery stores.
Would like an app that does not demand advanced English-language experience.
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Personas