CoffeeHouse project

Brief:

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Step 1: Review the CoffeeHouse scenario

Customer type one:

A junior employee in a busy professional firm who is typically under 23 years of age.

Several times a week, this customer goes to the CoffeeHouse to pick up an order for themselves and up to twelve coworkers.

This customer is on a tight schedule and needs to order high-quality CoffeeHouse items in advance and pick them up quickly and efficiently.

The most common frustration for this type of customer involves the coordination of their pick-up. Sometimes a large order is incomplete or incorrect. Other times the order sits too long and their coffee or hot food items get cold.

Customer type two:

Someone who enjoys hanging out at CoffeeHouse and wants a place outside of their home and workplace where they can be connected and productive. This type of customer varies in age and occupation.

The most common frustrations for this customer involve poor organization at the checkout counter and their inability to find adequate workspace. Waiting in line to place orders and pick up items interrupts their productivity and discourages them from placing an order. It's also important to this customer that they have access to desirable working conditions like a strong Wi-Fi connection and comfortable seating.

Step 3: Create two personas for this activity

Remember: The personas you create should reflect a combination of attributes from a group of users with similar needs.

Persona 1 should represent busy junior employees seeking quick and efficient pick-up service.

Persona 2 should represent in-store customers who want to enjoy CoffeeHouse items and atmosphere in a way that is still favorable to being connected and productive.

Follow the steps below to create the two personas:

Using the customer information presented above, build a fictional user for each of the customer types described in the template provided.

For each persona you build, you should give them characteristics that would fall within the general descriptions presented for their customer type.

Replace the picture and biographical data in the template with a picture and bio that better represents the persona you’ve created.

Step 4: Reflect on the completion of this activity

Consider the questions below as you reflect on your work:

Demographic information: Did the demographic information match the persona characteristics given in the activity directions?

Quote: Were you able to imagine a quote that is relevant to the persona and the background you’ve built for them?

Goals/frustrations: Were you able to align the goals and frustrations with the persona and the activity scenario?

Brief story/scenario: Were you able to give more information about the persona, tying in their goals and frustrations, as well as their quote?

Image: Did you include a picture or avatar representing the personas for your activity?

Persona 1:

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Persona 2:

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