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Key campaign expectations/KPIs

Gift aid

Delay verification pitch - 75% (improved supporter experience, increase pc avg in the field due to less time being spent awaitng supporter connection

Consolidation

Who is a quality customer

Expected to do - 4 weeks

Go over contact rates on Wednesday evening - no memory - it’s a process

1 pay cancel

Client expectations

Delayed VC - Supporter connection of 70% minimum

Engagement commissions - 60% qualifies minimum

CCP attrition -

No show - As close to )% as possible

1 pay cancellation - 15% or below

2 pay cancellation - 8% or below

Average age - 45% or higher

Gift aid - 85% or higher

Phone opt in 60% or higher

SMS - 80% or higher

Email - 90% or higher

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