Web3 Community Launch Template

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Launch Portal

Web3C Launch Checklist

In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.

This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.

Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.

Tackling all these tasks can feel overwhelming! Consciously Concepted remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Consciously Concepted empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.

Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?

Web3 Community Launch Checklist

Web3 Community Launch Checklist

Add Title 2

Add Title

Task

Status

Questions / Notes

Pre-Launch Operations

Project Concept

Define your project's unique

value proposition

⁠

In progress

Open

Identify your

target audience

⁠

Open

Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.

Open

NFT Artwork & Assets

Create or commission high-quality digital art.

Open

Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy

Open

Organize and store your digital assets securely

Open

Smart Contracts & Technical Set Up

Develop or use a pre-built smart contract for your project

Open

Test your smart contract on a

testnet

⁠

Open

Set up a secure wallet for receiving funds

Open

Legal & Compliance

Understand the

legal and tax implications

⁠

of creating and selling NFTs.

Open

Draft

on-chain terms and conditions

⁠

for your NFTs if your assets contain protected IP

Open

Pre-Launch Marketing

Branding & Identity

Develop a strong, recognizable brand for your project

Done

Open

Develop a

brand voice

⁠

(but don’t overcomplicate it!)

Open

Create a logo and visual identity

Open

Smart Contracts & Technical Set Up

Design and develop a website for your project

Open

Ensure your

homepage

⁠

has clear calls-to-action and highlights your differentiators

Open

Optimize your website for search engines (SEO)

Open

Skip a website altogether and create a Storefront on Aspen!

Open

Social Media & Community Building

Set up social media profiles on platforms where your target collectors convene

Open

Post content your audience would find valuable, entertaining, helpful or fun!

Open

Engage with your followers and with others to

begin building a community

⁠

Open

Launch Operations

Minting & Distribution

Find a minting and

distribution platform

⁠

suitable to you and your team’s needs

Open

Pick a chain!

Open

Set up a user-friendly minting process for your audience (hint: just use Aspen)

Open

Determine mint details such as phasing and allowlist integration

Open

Pricing & Sales Strategy

Determine your NFT pricing structure

Open

Develop a sales strategy (auction, fixed price, etc.)

Open

Ensure you understand your platform’s payment processing and transaction security details

Open

Customer Support

Establish a system for handling customer inquiries and issues

Not started

Open

Train your support team on project details and common issues

Open

Ensure you understand your platform’s payment processing and transaction security details

Open

Launch Marketing

Launch Promotion & Advertising

Develop a

comprehensive launch marketing plan

⁠

Not started

Open

Run targeted advertising campaigns on relevant platforms or ramp up your organic posting

Open

Collaborate with influencers and other Creators to promote your project

Open

Content Marketing

Create and distribute engaging content providing information about your project (blog posts, videos, etc.)

Not started

Open

Leverage your social media profiles, email marketing and your Storefront to share your content

Open

Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better

Open

Launch Events & Partnership

Organize and promote a launch event (virtual or in-person)

Open

Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day!

Open

Offer exclusive NFTs or rewards to early supporters

Open

Post Launch Operations & Marketing

Sustained Promotion & Advertising

Continue running targeted advertising campaigns

Open

Maintain partnerships with influencers and other Creators for ongoing promotion

Open

Implement retargeting strategies to re-engage potential buyers

Open

Ongoing Content Marketing

Maintain a consistent content schedule (blog posts, videos, etc.)

Open

Share project updates and success stories on social media

Open

Leverage user-generated content to showcase your project's impact

Open

Sales Support & Nurturing

Implement post-launch sales strategies (discounts, bundle offers, etc.)

Open

Nurture relationships with existing buyers to encourage repeat purchases

Open

Engage with the community through AMAs, live streams, and social media

Open

Post Mint Analysis

Analyze sales data to identify trends and opportunities for growth

Open

Gather feedback from buyers and the community to highlight areas for improvement

Open

Iterate on your sales and marketing strategies based on data insights

Open

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