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Web3 Community Launch Template
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Launch Portal

Web3C Launch Checklist

In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.
This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.
Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.
Tackling all these tasks can feel overwhelming! Consciously Concepted remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Consciously Concepted empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.
Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?
Web3 Community Launch Checklist
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Task
Status
Questions / Notes
Pre-Launch Operations
Project Concept
Define your project's unique
In progress
Open
Identify your
Open
Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.
Open
NFT Artwork & Assets
Create or commission high-quality digital art.
Open
Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy
Open
Organize and store your digital assets securely
Open
Smart Contracts & Technical Set Up
Develop or use a pre-built smart contract for your project
Open
Test your smart contract on a
Open
Set up a secure wallet for receiving funds
Open
Legal & Compliance
Understand the of creating and selling NFTs.
Open
Draft for your NFTs if your assets contain protected IP
Open
Pre-Launch Marketing
Branding & Identity
Develop a strong, recognizable brand for your project
Done
Open
Develop a (but don’t overcomplicate it!)
Open
Create a logo and visual identity
Open
Smart Contracts & Technical Set Up
Design and develop a website for your project
Open
Ensure your has clear calls-to-action and highlights your differentiators
Open
Optimize your website for search engines (SEO)
Open
Skip a website altogether and create a Storefront on Aspen!
Open
Social Media & Community Building
Set up social media profiles on platforms where your target collectors convene
Open
Post content your audience would find valuable, entertaining, helpful or fun!
Open
Engage with your followers and with others to
Open
Launch Operations
Minting & Distribution
Find a minting and suitable to you and your team’s needs
Open
Pick a chain!
Open
Set up a user-friendly minting process for your audience (hint: just use Aspen)
Open
Determine mint details such as phasing and allowlist integration
Open
Pricing & Sales Strategy
Determine your NFT pricing structure
Open
Develop a sales strategy (auction, fixed price, etc.)
Open
Ensure you understand your platform’s payment processing and transaction security details
Open
Customer Support
Establish a system for handling customer inquiries and issues
Not started
Open
Train your support team on project details and common issues
Open
Ensure you understand your platform’s payment processing and transaction security details
Open
Launch Marketing
Launch Promotion & Advertising
Not started
Open
Run targeted advertising campaigns on relevant platforms or ramp up your organic posting
Open
Collaborate with influencers and other Creators to promote your project
Open
Content Marketing
Create and distribute engaging content providing information about your project (blog posts, videos, etc.)
Not started
Open
Leverage your social media profiles, email marketing and your Storefront to share your content
Open
Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better
Open
Launch Events & Partnership
Organize and promote a launch event (virtual or in-person)
Open
Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day!
Open
Offer exclusive NFTs or rewards to early supporters
Open
Post Launch Operations & Marketing
Sustained Promotion & Advertising
Continue running targeted advertising campaigns
Open
Maintain partnerships with influencers and other Creators for ongoing promotion
Open
Implement retargeting strategies to re-engage potential buyers
Open
Ongoing Content Marketing
Maintain a consistent content schedule (blog posts, videos, etc.)
Open
Share project updates and success stories on social media
Open
Leverage user-generated content to showcase your project's impact
Open
Sales Support & Nurturing
Implement post-launch sales strategies (discounts, bundle offers, etc.)
Open
Nurture relationships with existing buyers to encourage repeat purchases
Open
Engage with the community through AMAs, live streams, and social media
Open
Post Mint Analysis
Analyze sales data to identify trends and opportunities for growth
Open
Gather feedback from buyers and the community to highlight areas for improvement
Open
Iterate on your sales and marketing strategies based on data insights
Open



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