Technical

Technical tasks

Technical tasks are crucial in making sure your site runs smoothly. Follow these three steps to design a high-performing site and avoid technical issues, providing your users with a seamless product experience.

6. Register your domain name

Register your domain name early in the process—domain names can be competitive and you don’t want someone else to snatch up your idea before you make it official. But don’t rush into it either: it’s important to take the time to choose the right domain name. A good domain name builds credibility, raises brand awareness and marketability, and helps with SEO rankings.

Here’s how to choose a great domain name:

Avoid anything that’s confusing or hard to remember

Keep it brief: your domain name should ideally be between 6-10 letters so it’s easy for users to type out

Make it the same or as similar as possible to your brand name

Don’t use hyphens or slashes

Stick with .com, .net, .org, or a country-specific extension for more visibility

7. Find a reliable web hosting service

Choosing a reputable web hosting service has a major impact on the quality of your site. Your hosting affects everything from security to speed to downtime to SEO rankings.

Try a popular, trusted web hosting service like:

⁠

Bluehost⁠

⁠

WP Engine⁠

⁠

Hostgator⁠

⁠

SiteGround⁠

⁠

DreamHost⁠

⁠

8. Set up your SSL certificate

SSL certificates are tiny data files that create secure connections between browsers and servers so any information entered into a website is safely encrypted. SSL certificates keep data secure, prevent cybercrime, and verify website ownership but, most importantly, they make users feel safe when navigating your site.

When users visit a website and see ‘https://’ rather than ‘http://’ or see a lock symbol in the upper left-hand corner, they feel secure that the site has their SSL certificates set up correctly.

"Consumers demand data security in the form of an SSL—that lock symbol on their address bar boosts your credibility and gives users peace of mind as they browse."

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.