Marketing

Marketing tasks

You’ll implement much of your marketing strategy after your site goes live. But taking some key marketing steps during the design process can help you get off on the right foot.

Make sure your tracking codes work

A tracking code is a snippet of JavaScript code that should be included in your website’s HTML source code. Tracking codes are small but mighty—they let you monitor where your website traffic comes from and the actions users take, like making a purchase.

Verify that your site's codes work with tools like

Google Analytics⁠

for effective conversion tracking and

conversion rate optimization⁠

, ad campaign tracking, and marketing data analysis.

Connect third-party integrations and plug-ins

Integrations and plug-ins can add extra features and analytics to your site, but connecting too many at once can significantly slow down your loading time.

When deciding which integrations and plug-ins to include, prioritize those most aligned with your user and business goals, and the tools you know you’ll use on a regular basis.

Try these marketing plugins:

⁠

Yoast SEO⁠

for search engine optimization

Google Analytics by Yoast for installing GA the easy way

⁠

Optinmonster⁠

for lead generation

⁠

Uncanny Automator⁠

for no-code automations

⁠

WooCommerce⁠

for ecommerce

⁠

Hotjar⁠

for PX insights to understand how users are experiencing your site and why they’re converting—or failing to convert

Too many large integrations and plug-ins can cause slow page loading times. Be selective—and choose tools like Hotjar that are

designed to minimize impact⁠

on site performance and speed.

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