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Sound Doctrine Brandbook
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Logos

Overview

Logo Design
A good logo often incorporates symbolic elements that represent the brand's core values, mission, or unique selling propositions. Avoiding unnecessary complexity helps the logo remain recognizable across various applications and sizes. You should also specify logo usage, as well as variations, minimum size, and clear space. Simple logos are often more memorable and versatile.
A successful logo is memorable and leaves a lasting impression on the audience. Ensure that the logo complements other branding elements, such as color schemes, fonts, and imagery, creating a cohesive and unified brand identity.It should be easily recalled, contributing to brand recognition. Consider how the logo will adapt to various contexts, including digital platforms, merchandise, packaging, and other brand collateral.
The Logo Design process starts with writing out the following descriptions in order to get a a true feel and understanding of the essence of the logo and what it is to represent.
Logo Description
Logo Vision
Desired Look and Spirit
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