Have a chosen name for your Brand? If so what is the name?
Sound Doctrine 108
What is your tagline, or what would you like your tagline to say and express if you do not have one yet?
Concise Astrological Analysis for Body, Mind, & Soul
What is the primary nature of your business?
I provide interpretations of astrological charts in order to help clients understand the meaning and purpose of their life, underlying energetic causes of physical inharmony, and direct ways to improve physical, emotional, and psychological functioning.
What is the Mission & Vision of your business?
Listen to the Language of the Stars to remember the Song of your Soul. Remove the illusions and live the life you were born to live.
Do you have a logo or need a logo designed?
I have a simple logo though I could likely use a bit of help.
Do you have a brand vision for your logo design if you do not have one? Describe this vision and elements of the design if you can.
Yes, calligraphy 108 with the words Sound Doctrine above. I can send a picture of my best attempts at calligraphy.
Do you have a specific font in mind?
Hand drawn calligraphy
Do you have specific colors in mind?
Black and White; simple and clear pen and ink theme
Have you thought of words or phrases that best describe the look and spirit of your logo? If so, please list them here.
Do you have visual images we can use to create mood board that captures the feel of your brand?
Old Sanskrit documents. I also love long exposure pictures of the night sky, but that might be overdone?
"What specific attributes and characteristics would you like us to incorporate into your brand's voice, considering factors such as language, tone, and style, to effectively communicate with your target audience and align with your brand's personality.
I want to convey the opposite of new age mishmash and woo woo sensationalism. The feeling of Ancient and Original before corruption and decadence. Then also focusing on what is vital and living; transcending Tradition while upholding its original dignity; serving the Mystery of time-honored science.
"How would you describe the ideal brand image you envision for your business, taking into account the desired perception and impressions you want consumers to have, considering elements such as identity, communication, and customer experiences?"
I think the key would be to find the essence of the word "Ancient" while avoiding the feelings of boring and dry often associated with "old" and "traditional". Modern Simplicity structured on the time-honored qualities of "if it's authentic, it lasts and it always works"
"How do you envision the personality of your brand? Describe the human characteristics and traits you'd like to attribute to your brand to foster a relatable and emotional connection with your target audience."
Wise. Cuts through the fluff. Doesn't waste time. Clarity in the static, a pure tone in the noise. Not cutting corners, built with quality materials. Worth the investment.
"How do you see your brand's storytelling unfolding? Describe the narrative elements that will be integral to conveying your brand's history, values, and purpose, ensuring a compelling and memorable story that resonates with your audience."
I'm employing the dual-meaning of the world "Sound" embracing both fixity and frequency; reliability-sturdiness-strength with vibration. It is considered that the Planets and Stars are indeed harmony and frequency Sound beings. Each Soul has their own unique Song to sing in the larger Symphonic play of life. This is he intersection of left and right brain: the Mathematics of the Universe and the Soulful expression of time and space embodied.
"How would you like to shape the overall experience customers have with your brand? Describe the key elements that contribute to your ideal brand experience, considering physical and digital touchpoints, customer service, and product usage."
Easy. Clear. Simple. Intriguing. I'd like there to be just a few simple options for readings, simple to click, buy, and schedule.
"How do you envision your brand's positioning within the market? Describe the unique and compelling space you aim to establish in the minds of your target audience, distinguishing your brand from competitors."
Outside the fold, a cut above the rest. No Bullshit, quality, honesty. I don't want to mesmerize with archaic ambiguity, but bring the Ancient and Authentic to those who are discerning.
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