Content Strategy and Implementation
Here’s what we aim to do:
Content pipeline development Create a comprehensive content calendar Establish workflows for content ideation, creation, and distribution Create new channels for new properties as required Experimentation and optimization Conduct A/B testing for email sign-ups and content formats Analyze engagement metrics to refine content strategy Iterate on content types based on effort-to-output ratio Current Projects and Ongoing Initiatives
Active social media presence
Maintain and grow accounts on Twitter, LinkedIn, Instagram, and YouTube Implement a social media content calendar (Buffer) Engage with followers through comments, direct messages, and mentions Blog development
Publish weekly articles on AI trends, industry insights, and organization updates Optimize blog posts for search engines Encourage guest posts from industry experts and community members, here’s the process for guest blogs, listed under People+ai blogs: "Intelligence Unscripted" podcast
Release bi-weekly episodes featuring interviews with AI experts and thought leaders Develop a promotion strategy to increase listenership Repurpose podcast content for other media channels Prioritization for the next 6-12 months
Launch bi-weekly newsletter
Develop a compelling newsletter format Build and segment email list Create a content plan for consistent, valuable updates Volunteer recognition program
Implement a system for identifying and showcasing volunteer contributions (David) Create a dedicated social media series highlighting volunteer achievements Integrate volunteer stories into email communications and blog posts High-quality Instagram video content
Collaborate with Akash to produce engaging, visually appealing video content Develop a series of Instagram-specific video formats Create a consistent posting schedule for Instagram video content Key Performance Indicators (KPIs)
Audience growth across all platforms Engagement rates (likes, comments, shares) Newsletter open and click-through rates Website traffic and time on site Community platform activity (e.g., Discord participation)