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Content library

One doc to track (and draft) all of your content.
Ideate, plan, research, pitch, schedule, and track in a single place. Combine this template with the content calendar template in your Insert Panel to create your own content hub.
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Add new content idea
View all content, including completed.
Title
Owner
Drafts
Stage
Type
Campaign
Est. publish date
Distribution channels
Featured asset (optional)
Final Deliverable Link(s)
1
10 ways to participate in a virtual thumb wrestling event
Polly Rose
Open
Idea
Video
Pre-event activation
2/16/22
Email newsletter
Twitter
Community forum
Blog

2
We’ve gone virtual. Sign up for our 20th annual thumb wrestling tournament.
Joel Davis
Open
Editing
Blog post
Pre-event activation
3/16/22
Blog
Twitter

3
Live interviews
Buck Dubois
Open
Approved
Social media
25th annual Thumb Wrestling tourney
4/19/22
Facebook
Twitter
LinkedIn
Instagram

4
Give us a hand: Convincing people to attend a virtual competition
Mary Jones
Open
Live
Whitepaper
Post-event momentum
5/17/22
Facebook
Twitter
LinkedIn
Instagram
Blog
Email newsletter

There are no rows in this table

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Customize any of the following:
Content stages (where row colors are auto-generated)
Content types and Distribution channels (uses Conditional formatting to colorize)
Status (uses highlight colors to distinguish selected items)
Content stages
Stage
Description
1
Idea
Just an idea for now.
2
Approved
Idea has been approved by the team or content lead.
3
Producing
Content is currently in production.
4
Editing
Content is being edited, reviewed, and waiting for final approvals.
5
Uploaded
The content has been uploaded or staged to your CMS, social media platform, newsletter tool, etc.
6
Live
We’re live!
There are no rows in this table
Content types
Format
Description
1
Blog post
The good ‘ol blog post.
2
Video
YouTube, TikTok, Instagram, etc.
3
Podcast episode
Your organization’s podcast
4
Infographic
Customized infographic
5
Whitepaper
Traditional whitepaper that may or may not be gated
6
Social media
Content made for social media
7
Webinar
Online video to educate your current and potential customers
There are no rows in this table
Distribution channels
Channel
Detail
1
Blog
The organization’s main blog
2
Email newsletter
Recurring newsletter sent to customers or subscribers
3
Website Chatbot
Site notifications on a tool like Intercom
4
Community forum
A forum where folks in the community and customers congregate like Facebook group, Discourse group, etc.
5
In-product promo
A notification in your actual product (if it’s digital) indicating a new feature is available and why it’s important
6
Facebook
Posts or ads
7
Twitter
Posts or ads
8
LinkedIn
Posts or articles
9
Instagram
Posts or stories
There are no rows in this table
Statuses
Status
1
Ideating
2
Planning
3
In-progress
4
Done
5
Launched
There are no rows in this table

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