What is the Big Idea?

⁠

Big Idea

Commodity of Information

Product, Funnel, Brand - revolved around this.

“First/ Only”

Makes everything easier

Needs to be simple, refreshing, big, new

“Ah - I haven’t seen or heard anything like this before”

Example: Facebook Ads Course > UGC Creative for Ecomm Brands Example: Grow a Business Course > “Diluted Startup” Example: Real Estate Agent Course > “Loaded VAs”

Goal:

I’m launching a course for [audience]

Teaching them to [specific, promised desired outcome]

So they can [key emotional transformation]

By [unique mechanism]

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