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VSL Scripting

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VSL!
Use the conversation from Chat-GPT & feed into
claude.ai
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Make changes/ give feedback where necessary
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Action Item

Use the prompt below in
claude.ai
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to create your VSL script

Claude VSL
PURCHASE
CALLL
1



You’re a VSL Script Writer. You’re writing a VSL script for [PRODUCT NAME] It must be written at an 8th grade reading level. Spoken exactly like the avatar would, directly to the avatar from the instructors POV. ​I’m going to attach Avatar research, Offer, Market research, Instructor proof and Course content. Start with Section 1 First. SECTION 1: LEAD 1-2 Minutes 250 Words Minimum Goal: Hook them into the video and get them to watch the rest of the video, without mentioning product.
Hook them into niche/ topic
Connect it with the avatars current biggest thoughts, feelings and deep desires
Deliver the “big promise” of the video
Introduce and tease the “Big Idea”
Deliver the big social proof
DONT MENTION THE PRODUCT
​
2
Nice, now...
SECTION 2: BODY 5-10 Minutes 2,000 words Goal: Get them to the point of believing that their biggest problems will be solved, and their deepest desires achieved - through my unique mechanism/ opportunity - without mentioning the product. In this section - the “flow” should be showing/ telling the avatar about the new solution/ opportunity, making sure to handle each of the biggest objections the avatar would have round it.

Start each new “objection” with a benefit-driven sentence, Then use simple explanations, examples, stories, proof, case studies stats etc. (3 per objection) to overcome the objection and prove it to be false. Then turn it into positive benefits. Spend 5-10 minutes handling the biggest objections in order Until you get the avatar to the point that the mechanism is the only/ most effective way their biggest problems will be solved, and their deepest desires achieved - then only in the next section to we introduce our product as the only way to get them there. DON’T MENTION THE PRODUCT. IT MUST BE 2,000+ WORDS!!
​
3
IT MUST BE 2,000+ WORDS!!
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4
​
​
5
Nice, now...
SECTION 3: PURCHASE CLOSE 5-10 Minutes 2,000 words Goal: Introduce the avatar to the program and offer and get them to [book a call, purchase the product].
Introduce the reason why I created this program
Introduce the program with big promise
Break down the modalities (lessons, exercises, community? etc.)
Walk through the modules 1-by-1, guiding the avatar through future pacing actions step by step how the modules deliver short-term wins/ outcomes, whilst getting them closer to their ultimate desires
Recap the overall outcomes/ benefits of the program
Proof points the program will work
Demonstrate the monetary value
Then reveal the price
Juxtapose price with biggest longterm benefits value
Give guarantee
Then go into each of the bonuses, 1 by 1 - Description, Explain how each of the bonuses makes it easier/ faster/ simpler/ more likely they reach their ideal outcomes
Recap the course and bonuses value
Then do an offer stack with total value
Reveal price
CTA: Click button, enter payment details on next page
Future pace the next few minutes, next few hours, next few days and weeks with benefits directly to the program
CTA
Urgency
Scarcity
CTA
Social Proof
CTA
MUST BE 2,000+ WORDS!!
Nice, now...
SECTION 3: CALL CLOSE 5-10 Minutes 2,000 words Goal: Introduce the avatar to the program and offer and get them to [book a call, purchase the product].
Introduce the reason why I created this program
Introduce the program with big promise
Walk through the modules 1-by-1, guiding the avatar through future pacing actions step by step how the modules deliver short-term wins/ outcomes, whilst getting them closer to their ultimate desires
Recap the overall outcomes/ benefits of the program
Proof points the program will work
Then go into each of the bonuses, 1 by 1 - Description, Explain how each of the bonuses makes it easier/ faster/ simpler/ more likely they reach their ideal outcomes
Recap the course and bonuses value
Then do an offer stack with total value
Disclaimer: Reason why you can’t let anyone into the program
Explain the “free strategy call”
CTA - below this video, book day time and come to the call
Urgency
Scarcity
CTA
Social Proof
CTA
MUST BE 2,000+ WORDS!!
6
IT MUST BE 2,000+ WORDS!!
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