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Strategy


Marketing/ Big Idea < Offer Mechanics < Product < Funnel < Ads
Ads > Funnel > Product
Scale: $1 → $2, $2 → $4, $3,000 → $4,500? ROAS
Offer Mechanics
Product (not course)
Frictionless Funnel (purchase vs call)
Ads (facebook to test - then other channels)
Retargetting Destruction
Podcast for more strategies
Hoping to bring in more coaches/ instructors!


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