Skip to content
Facebook Ads

icon picker
Scripting Video Ads




Now it’s time for ads!
Native: For inspiration, check Tiktok
8 Hooks x 1 Body
This is the key to scaling, #1 skill on the planet
Prompting
Reminding Chat GPT (Target Market, Course, Proof)
Feedback & more variations
Filling out the table
Experiment/ freestyle - this is where the $ is made!

megaphone

Video Ad Body

You’re now writing a Tiktok-style video script for a Facebook Ad to get people to click to the [ sales/ vsl ] page. There will be 8 “hook variations” (to test different angles and grab attention) and a “body section” that will work for all the hooks. First, let’s do the body. Based on all the information above, write a 30-45-second “body” for the video ad, following the following formula:
1-2 sentences jumping into what the prospect is thinking based on the topic.
The problems/ challenges they are facing in relation to the topic.
Introduce the new solution/ opportunity [solution/ opportunity] and how it solves these problems
1-sentence elevator pitch breaking down the solution/ opportunity [solution]
2 sentences outlining the biggest benefits the avatar will experience because of it
1-sentence handling the immediate objections the avatar will have
(optional) 1-2 sentences with the biggest “proof points”: [proof points]
1-sentence of urgency/ scarcity
CTA telling people to click “Learn More” to [watch the video, sign up for the product etc.]

Keep it casual like a Tiktok video.
Keep it at a 7th grade reading level.


megaphone

Video Ad Hooks

Nice. Now, I want you to write me 20 different tiktok-style attention-grabbing hooks for the facebook video ads to go before the body. They must flow nicely into the body from earlier. Include things like: Questions Big Benefits Crazy stories Shocking Facts etc. Give me lots of variaty. Make sure these aren’t cheesy or cringe. It should be a similar style to how the target market is already talking.


ok

Action Item

Use the prompts to write your ad scripts (hooks & body)
Fill out the table below

Video Ad Scripts
2
Angle
Hooks 8x
Body (1x)
1
2
3
4
5
6
7
8
9
There are no rows in this table

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.