Scripting Video Ads

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Now it’s time for ads!

Native: For inspiration, check Tiktok

8 Hooks x 1 Body

This is the key to scaling, #1 skill on the planet

Prompting

Reminding Chat GPT (Target Market, Course, Proof)

Feedback & more variations

Filling out the table

Experiment/ freestyle - this is where the $ is made!

Video Ad Body

You’re now writing a Tiktok-style video script for a Facebook Ad to get people to click to the [ sales/ vsl ] page. There will be 8 “hook variations” (to test different angles and grab attention) and a “body section” that will work for all the hooks. First, let’s do the body. Based on all the information above, write a 30-45-second “body” for the video ad, following the following formula:

1-2 sentences jumping into what the prospect is thinking based on the topic.

The problems/ challenges they are facing in relation to the topic.

Introduce the new solution/ opportunity [solution/ opportunity] and how it solves these problems

1-sentence elevator pitch breaking down the solution/ opportunity [solution]

2 sentences outlining the biggest benefits the avatar will experience because of it

1-sentence handling the immediate objections the avatar will have

(optional) 1-2 sentences with the biggest “proof points”: [proof points]

1-sentence of urgency/ scarcity

CTA telling people to click “Learn More” to [watch the video, sign up for the product etc.]

Keep it casual like a Tiktok video.

Keep it at a 7th grade reading level.

Video Ad Hooks

Nice. Now, I want you to write me 20 different tiktok-style attention-grabbing hooks for the facebook video ads to go before the body. They must flow nicely into the body from earlier. Include things like: Questions Big Benefits Crazy stories Shocking Facts etc. Give me lots of variaty. Make sure these aren’t cheesy or cringe. It should be a similar style to how the target market is already talking.

Action Item

Use the prompts to write your ad scripts (hooks & body)

Fill out the table below

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Video Ad Scripts

Video Ad Scripts

Angle

Hooks 8x

Body (1x)

There are no rows in this table

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