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Proof
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To convince the avatar about the effectiveness of using AI to write and ship a VSL in just 2 days, here are the top 20 proof points:
1. **Consumer Preference**: 69% of consumers prefer learning about products through video over text, indicating the effectiveness of VSLs【18†source】.
2. **Engagement**: Videos engage both sight and sound, making for a more immersive experience that can connect on an emotional level【18†source】.
3. **Rising Video Marketing Success**: Video marketing continues to grow in popularity, with marketers reporting unprecedented ROI levels, indicating a fertile ground for VSLs【19†source】.
4. **Increased ROI**: 92% of video marketers report positive ROI from video content, highlighting its financial viability【19†source】.
5. **Lead Generation**: More marketers than ever have successfully generated leads using video, proving its efficacy in capturing potential customers【19†source】.
6. **Sales Impact**: 87% of marketers believe video has a direct positive impact on sales, reinforcing the potential of VSLs to drive revenue【19†source】.
7. **Product Understanding**: 96% of marketers agree videos help increase user understanding of their product or service, crucial for conversion【19†source】.
8. **Market Adoption**: 91% of businesses use video as a marketing tool, underscoring the widespread acceptance and potential audience reach of VSLs【19†source】.
9. **Viewer Expectations**: Audiences expect video content from brands, with 90% of video marketers using YouTube, suggesting a high consumer demand for video content【19†source】.
10. **Explainer Video Success**: Explainer videos, a close relative to VSLs, have been reported to sway 89% of viewers towards making a purchase【19†source】.
11. **Software and App Sales**: 79% of people have been convinced to purchase an app or piece of software because of a video, indicating the cross-industry applicability of VSLs【19†source】.
12. **High Content Demand**: More than nine out of 10 people want to see more videos from brands, pointing towards a growing market for VSLs【19†source】.
13. **Million-Dollar Client Attraction**: VSLs can be a key tool in attracting high-value clients who are integral to scaling businesses【20†source】.
14. **Success Strategies**: The course offers specific strategies, like the 14 ways to make a VSL a huge success, providing a clear roadmap for creators【20†source】.
15. **Traffic Generation**: The course teaches how to drive traffic to your VSL, ensuring maximum visibility and reach【20†source】.
16. **Technical Production Mastery**: It covers the technical aspects of VSL production, ensuring high-quality outputs even when shooting with accessible devices like iPhones【20†source】.
17. **Copywriting Formulas**: The program includes effective copywriting formulas for VSL scripts, ensuring persuasive and engaging content【20†source】.
18. **Presentation Skills**: It teaches how to enhance the VSL's effectiveness through strategic presentation and layout techniques【20†source】.
19. **Negotiation and Deal Structuring**: The course provides insights into negotiating and structuring deals with clients, maximizing earning potential【20†source】.
20. **Rapid Creation Process**: The method includes a simple two-step system that enables writing a winning VSL in as little as two days, making the promise of quick turnaround feasible【20†source】.
These points, grounded in statistical evidence and logical arguments, offer a comprehensive overview of the potential and effectiveness of VSLs, addressing common objections and reinforcing the value proposition of the course.
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Here are some personal proof points & success stories from me as the instructor:
[Inert]
Keep these in mind.
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