For Segment(s) X,
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[Avatar]= Whatever you filled out above
[Primary Goal]=
[Primary Complaint]=
[Current thoughts, beliefs & identifications around the niche]
[Existing Solutions & Big Complaints from each]
[Top 5 Goals/ Outcomes]=
[Top 5 Pain Points/ Frustrations]=
[Promises]=
[Benefits]=
[Objections]=
[Ultimate Fear]=
[False Solutions]=
[Mistaken Beliefs]=
[Expensive Alternatives]= >
Use visceral, tangible, specific and personal copy that the prospect can SEE and FEEL.