Skip to content
Big Idea
Customers
Action Item
Segments
Step
Name
1
Segment
I’m looking to launch a course valued at [price] on:
[course topic]
Give me the 6 best market segments I should target with this course. Rank them from 1-6 with a case for why.
2
Profile
For Segment(s) X,
Fill out the avatar outline below
[Avatar]= Whatever you filled out above
[Primary Goal]=
[Primary Complaint]=
[Current thoughts, beliefs & identifications around the niche]
[Existing Solutions & Big Complaints from each]
[Top 5 Goals/ Outcomes]=
[Top 5 Pain Points/ Frustrations]=
[Promises]=
[Benefits]=
[Objections]=
[Ultimate Fear]=
[False Solutions]=
[Mistaken Beliefs]=
[Expensive Alternatives]= >
Use visceral, tangible, specific and personal copy that the prospect can SEE and FEEL.
3
Good work! Redo these all writing from the point of view of the avatar, using specific examples they would be going through, visceral/ visual language - spoken from 1st person exactly as avatar would describe.
4
My elevator for pitch for the course is “X”. What are objections, and the limiting beliefs the prospect has that’s stopping them from believing it’s possible?
There are no rows in this table
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.