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Big Idea
Big Idea
Action Item
Big Idea
Name
1
Based on the all the info above, give me 5 “Big Idea” variations for my product.
For each,
Fill in the [place-holders]:
I’m launching a course for [audience]
Teaching them to [specific, promised desired outcome]
So they can [key emotional transformation]
By [unique mechanism]
2
Based on this Big Idea,
[insert]
What are the biggest objections the avatar would have that I must overcome to get them believing the promise?
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