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Clayton Brown
Clayton Brown
Purdue Western Equestrian
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Purdue Western Equestrian

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0:00–0:08 — Hook (Grab Attention Fast)

Best clips only: jumps, finishes, powerful horse/rider moments
Quick cuts, synced to music
Text overlay: ​“Precision. Partnership. Performance.”
your program name/logo
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0:08–0:18 — Who You Are

2–3 quick clips: team, barn, prep moments
Text or voiceover:
Program name + location
Level (e.g., regional/national competitors)
👉 Keep it minimal—no long explanations.
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0:18–0:35 — Results & Highlights

Fast-paced competition footage
Overlay key achievements:
“2025 Regional Finalists”
“12+ Blue Ribbons”
“Top 3 Team Finishes”
👉 This is your credibility punch—make it visually exciting.
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0:35–0:48 — Why It Matters (Emotion + Brand Fit)

Slow slightly: candid moments, horse/rider bond, behind-the-scenes
Text: ​“Built on dedication, teamwork, and performance.”
👉 This is what makes sponsors care, not just notice.
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0:48–0:56 — Sponsor Value

Show logo placement areas (pads, apparel, banners)
Clips of crowds/events/social media
Text:
“Brand Visibility at Major Events”
“Digital & On-Site Exposure”
👉 Keep it quick and clear.
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0:56–1:00 — Call to Action

Strong final clip (best jump or celebration)
Overlay: ​“Partner with us for the 2026 season”
contact/social handle
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Key Tips for 1-Min Version

Cut anything repetitive—variety matters more than volume
Use bold, readable text (many will watch without sound)
Front-load your BEST footage (don’t “save it for later”)
Music matters—pick something that builds quickly
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