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SaaS Definitions
Bookings
Bookings
Bookings
Metric
Notes
Context and Analysis
Critical?
1
Total Contract Value (TCV)
Total contract value of all closed sales contracts during the month. (This includes multi-year values across all future revenue lines, i.e. subscriptions and services.)
Best viewed over time across years (three), quarters (eight), months (trailing 12). Analyze the percentage rate of periodic change.
Yes
2
Annual Contract Value (ACV)
Total annual contract value of all closed contracts during the month (the bookings equivalent of ARR). Includes bookings that will lead to incremental revenue from new and existing customers.
Best viewed over time across years (three), quarters (eight), months (trailing 12). Analyze the percentage rate of periodic change.
Yes
3
Average Deal Size $
Average deal size expressed in TCV terms.
Best viewed over time across years (three), quarters (eight), months (trailing 12). Analyze the percentage rate of periodic change.
Yes
4
Average Contract Length
Average duration of contracts signed by new customers.
Best viewed over time across years (trailing three), quarters (trailing eight), months (trailing 12).
Yes
5
Average Months Paid Upfront
Average number of months paid upfront by new customers.
Target annual or multi-year. Use these funds to drive growth. It can be helpful to tie discounts and price concessions to this.
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