614 Day 2025!

614 Day Event tracker

614 Day 2025 Deck: DRAFT 3.0

614 Day 2025 10 year Anniversary Edition

614 Day '25 Budget & Planning

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Strategy & Creative Brief

Last edited 74 days ago by Christopher Jones

614 DAY 2025: A Happy Anniversary Homecoming!

614 Day is not just a celebration; it’s a movement that embodies the spirit of Columbus. Since its inception in 2016, this annual event has become the city’s largest showcase of local pride, bringing together residents, businesses, and artists to celebrate everything that makes Columbus exceptional. Now, as we mark the 10th anniversary in 2025, our goal is to elevate the celebration like never before.

Client & Team Contacts

Client & Team Contacts

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The Big Idea

This year’s milestone offers an unparalleled opportunity for sponsors and partners to connect with the community, expand their reach, and make a lasting impact. We aim to raise $500,000 to ensure this anniversary leaves an indelible mark, further solidifying 614 Day as a permanent fixture in Columbus culture.

Event Theme: A Happy Anniversary Homecoming

The 10-year mark is a homecoming celebration—a moment to recognize the local legends who have helped shape the city's identity while giving flowers to the current movers and shakers who continue to push Columbus forward. This anniversary is about reflecting on our shared history, celebrating our present, and inspiring future greatness for our city. Expect to see familiar faces, some of the city’s biggest talents, and special surprises that will make this the most unforgettable 614 Day yet.

Date & Location

Date: Saturday, June 14th, 2025

Location: Franklinton, Columbus This year’s location will provide a vibrant and urban backdrop for the festivities, offering spaces for performances, vendors, and interactive experiences.

Time: 12:00 PM - 12:00 AM

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The Client

614 Day Organizers. We are a collective of creatives, passionate about the local businesses, people and experiences in Columbus, Ohio. On this day, Our goal is to enhance the CBUS experience with an infusion of local creativity, commerce and culture.

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BUSINESS OBJECTIVE:

What do we need to achieve for this brand?

AS MEASURED BY: KPIs

How we know it worked.

Increase economic impact for small businesses and creatives in our city and Expand our audience reach.

Total dollars spent in our 614 Day city footprint and partnering locations on 614 Day. This includes revenue generates and spent on local performers and creatives, vendors, scholarships, giveaways, merchandise, products, businesses and jobs/labor costs

Impressions online digital and through out-of-home impressions

Celebrate the home gone and the home grown: Bring people home/Give locals their flowers.

Number of locals living in the City celebrated before, on and after 614 Day

Number of locals living outside of the City brought back to, and celebrated before and on 614 Day

Make 614 Day Official and Create more permanent fixtures outside of 614 Day.

Launch of 614 EveryDAY content series posting content specials on the 14th of every month leading up to 614 Day and on a weekly cadence posting at 6:14A and 6:14P.

Local and National coverage metrics of 614 Day and 614 EVERYDAY

614 Day not only recognized by City of Columbus and State of Ohio, but given a designation as a local holiday (employers encouraged to give at least a half day off)

614 Day designated as a Designated Special Interest Council led by 614 DAY ORGANIZERS engaging volunteers and partners with the $100,00o council payment to fuel 614 day partnerships and content channel as an additional extension of the work of Experience Columbus.

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Target Audience

Residents of Columbus, OH and surrounding cities who share the 614 area code.

Guests of Columbus, OH and surrounding cities who want to experience the best of Columbus on our day, June 14th

Columbus businesses, vendors, creatives, entertainers, city officials, nonprofits, leaders and initiatives who want to participate in 614 Day activities (before, during or after 614 Day)

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Key Emotional Drivers

Love and Anticipation: Build anticipation and love for the community, encouraging participation year-round.

Excitement and FOMO: Generate a buzz around special guests, unexpected moments, and cultural touchstones that people won’t want to miss.

Empathy and Acceptance: Celebrate Columbus' diverse residents, reinforcing the city’s inclusive and welcoming spirit.

Playful and Fun: Position 614 Day as a high-energy, fun-filled experience that appeals to families, individuals, and all ages.

DESIRED

AUDIENCE

BEHAVIOR

THINK

Love and Anticipation: Build anticipation and love for the community, encouraging participation year-round.

I want to go to 614 Day

I want to tell everyone about the 10th anniversary of 614 Day

I want to be a volunteer, partner or sponsor for 614 Day

FEEL

Excitement and FOMO: Generate a buzz around special guests, unexpected moments, and cultural touchstones that people won’t want to miss.

I’m EXCITED to participate or attend 614 Day

I want to share a story about Columbus or 614 Day.

This is so much fun, my friends and I are going!

My dollars are being well spent on an amazing event for all of CBUS

DO

Empathy and Acceptance: Celebrate Columbus' diverse residents, reinforcing the city’s inclusive and welcoming spirit.

Share 614 Day content and invites with others

Attend 614 Day

Share content from 614 Day will after and take feedback surveys/testimonials

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The Challenge & Potential

Impact Goals for 614 Day 2025

Six 614 Day Awardees (and the release of 614 Legends: a coffee table book honoring and celebrating historical 614 Day local notables, legends and icons)

10,000+ attendees

$10,000 in scholarships given out

$150,000 in local/vendor revenue generated and circulated

$200,000 in fees paid to local (and locally-grown) entertainers and creatives

Call to Action:

Columbus Residents and Guests: Come to 614 Day, there’s something local for you to celebrate all day long, and you won’t want to catch a FOMO moment with each hour that passes.

Partners/Creatives/Businesses: Join in on 614 Day! Whether you have a digital or physical presence at our official 614 Day celebration, or host something at your location, or decide to do a special on the day - let us know we want to include you in all that is 614 EVERYDAY - but especially for 614 DAY!

Sponsors: We’re seeking $500,00 to make our 19th anniversary the most inclusive and most impactful yet. 614 Day presents an incredible opportunity for brands to align with the heartbeat of Columbus, strengthening ties with the community while supporting local culture.

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Key Insights

The Legacy of 614 Day

For a decade, 614 Day has played a pivotal role in fostering local culture, bolstering small businesses, and amplifying the voices of Columbus creatives. Over the past 10 years, we have:

Generated over $50,000 in artist commissions.

Paid more than $50,000 to local musicians and performers.

Created over $200,000 in revenue for local vendors, venues, and nonprofits.

This year, we aim to make an even bigger impact—an economic booster for Columbus that supports its growth and future.

Key Message:

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Client Needs

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Current

Brand Assets

Link to anything the creative team might find useful.

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STRATEGY & ACTION

The Strategic Big Picture

The 10 Experiences of 614 Day - Components of the Experiences

Buy Local:

A bustling local marketplace featuring Columbus-based vendors.

Exclusive merchandise drop before and during the event.

Eat Local:

Expanded food vendors, including signature Columbus dishes (Jeni’s Ice Cream, square pizza, etc.).

Special 614 Day menus in local restaurants.

Drink Local:

Exclusive 614 Day beers and custom drink menus from local breweries and liquor partners.

Non-alcoholic options from Parable Coffee and local water brands.

Wear Local:

A curated marketplace featuring top Columbus brands like Homage, CFA, and Sole Classics.

Special 10-year anniversary collaborations and merch giveaways.

Listen Local:

Performances by rising stars and local legends, with a music lineup that spans genres (rock, gospel, hip hop).

Famous headliners with Columbus roots (Bow Wow, OAR, etc.).

Watch Local:

A mini film festival in partnership with Film Columbus, showcasing work by local filmmakers.

Venues such as 400 West Rich or Wild Goose.

Dance Local:

All-day music festival vibes with rotating DJs, including hometown favorites (RJD2, etc.).

Support Local:

A nonprofit pavilion spotlighting 10 Columbus-based organizations.

Scholarships for 10 local students, helping to further their education.

Honor Local:

Special awards for 10 community champions, including civic leaders, athletes, and culture shapers.

Custom trophies designed for this milestone.

Play Local:

Interactive activations from local sports teams (Crew, Blue Jackets).

Kid-friendly activities, including a playground and collaborations with COSI.

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Strategy #1:

Goal: Increase economic impact for small businesses and creatives in our city and Expand our audience reach.

Tactic(s):

Deliverable:

Owner:

Deadline:

Review:

Success KPI:

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Strategy #2:

Goal: Celebrate the home gone and the home grown: Bring people home/Give locals their flowers

Tactic(s):

Deliverable:

Owner:

Deadline:

Review:

Success KPI:

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Strategy #3:

Goal: Make 614 Day Official and Create more permanent fixtures outside of 614 Day.

Tactic(s):

Deliverable:

Owner:

Deadline:

Review:

Success KPI:

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TIMELINE & EVENT BUDGET

Overall Schedule & Key Dates

Lay out each step of the campaign’s development. For example: creative concepts, initial review, revised concepts, formal client presentation, customer panels, go to market

Specific Timeline TBD

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Event Budget

$500,000.00

Breakdown:

Creatives & Entertainment: $200,000

Cause, Community Givebacks & Partnerships: $50,000.00

Event Expenses, Materials, Equipment, Rentals & Logistics: $100,000

Marketing & Community Engagement: $50,000.00

Merchandise and Local Promotional: $25,000.00

Jobs, Labor and Planning: $75,000.00

Expected Economic Impact: $500,000+

Pre-614 Day Activities (cause and generated): $75,000.00+

614 Day Activities (cause and generated): $375,000.00

Post-614 Day Activities (cause and generated): $50,000+

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THE TEAM

Execution Team

Role: Steering Committee Member(s)

Who:

Reporting Responsibility:

Direct Report:

Scope List & Success KPI:

Item 1

Item 2

Compensation:

Timeline:

Role: Event Director

Who:

Reporting Responsibility:

Direct Report:

Scope List & Success KPI:

Item 1

Item 2

Compensation:

Timeline:

Role: Event Manager

Who:

Reporting Responsibility:

Direct Report:

Scope List & Success KPI:

Item 1

Item 2

Compensation:

Timeline:

Role: Creative Director

Who:

Reporting Responsibility:

Direct Report:

Scope List & Success KPI:

Item 1

Item 2

Compensation:

Timeline:

Role: Content Director

Who:

Reporting Responsibility:

Direct Report:

Scope List & Success KPI:

Item 1

Item 2

Compensation:

Timeline:

Role: Community/Communications Manager

Who:

Reporting Responsibility:

Direct Report:

Scope List & Success KPI:

Item 1

Item 2

Compensation:

Timeline:

Role: Committee Directors (Partnerships/Cause, Sponsorships, Logistics/Day of, Programming/Activations, Entertainment/Creatives)

Who:

Reporting Responsibility:

Direct Report:

Scope List & Success KPI:

Item 1

Item 2

Compensation:

Timeline:

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PROJECT RESULTS & WINS

Results Narrative

This is where we recap and tell the story of 614 Day 2025: A Happy Anniversary Homecoming!

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Deliverable Results & Creative Links

Strategy 1:

KPI Results:

Creative Links:

Strategy 2::

KPI Results:

Creative Links:

Strategy 3:

KPI Results:

Creative Links:

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Key Consumer Insights/ Testimony

Key insights and testimonials from the client and contractor surveys.

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PROJECT INFOROMATION

W&W CONTACT INFORMATION

Main Support Phone Number:

Main Support Email:

How to Reach Us When You Need Us:

Client Relations:

Contracting/Billing: All contract-related needs:

General: General inquiries and reaching the team:

Office Location:

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Mailing Address: PO BOX 2284, Columbus, OH 43216

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