Link:
Title:
Type/s of Content:
Headline (Variations)
Introductions/Lead-In/Hook Point
Write variations of the introduction and lead-in copy. Brendan Kane has further info on. But briefly, it’s the thing that will get the attention of your audience. Check out the social pages you like on a platform and filter their library of content by “most relevant/most popular” to get an idea of what sorts of content will hook that audience. Get inspiration from there. Images
Pictures. Illustrations. Drawings. Central Argument/Main Hypothesis
The central theme of a piece. The main contribution the author is seeking to make to their field. How is the argument supported? Supporting Arguments
Sub-theses statements to support the central argument. Definitions/Background Context/Themes
Subjects and Locations
People central to the narrative and places that are important. Facts, Statistics, and Figures
The hard and fast numbers. Lists
WHO-WHAT-WHEN-WHERE-WHY-HOW Methods, Analysis & Theory
How has the author analyzed the evidence to support their conclusion. Commentary
Your Analysis. Think deeply after reading, collecting, and synthesizing your research. Commentary. What do you think? Instructions/Step-by-Step/How-to/Methods
Questions
Think about what sorts of questions are inspired by your research? What are your knowledge gaps. The 9 why’s exercise could help. Keep asking why. After 9 why’s, you’ll have the truest essence of your line of thinking. WHO-WHAT-WHEN-WHERE-WHY-HOW Sources & Evidence
WHO-WHAT-WHEN-WHERE-WHY-HOW Anything used to corroborate the author’s thesis. Collect as many quotes as possible if you’re tackling a journalism project. It’s better to have to many to select the choicest quotes. Repurposing and Republishing
If you needed an idea of what to write about once you’ve collected enough sources and analyzed them to populate the subhead, I’ve included some frameworks to you write content exponentially with the power of the Ultimate Modular Outline.
’s 17-Piece Content Repurposing Framework
Step 1. Write your 2 hero pieces of content.
Write a step-by-step newsletter issue. Turn it into a twitter thread. Step 2. Then break it into five pieces
Step 3. Turn those into:
Notes
Scratchpad. Let your mind roam free here. Don’t be too precious about it.