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Offer Roadmap Plan
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Offer Roadmap Plan

Plan
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Inputs
Scoring
Detail
Supply
StakeHolder Alignment
1
✅Basic growth buckets (static data - sales reports or qualitative assessment) where digital sales data is available
- TUI Digital Sales
- Intercruises
- Strategic Partnerships
- Retail
- Marketing
✅Basic aggregated scores per channel
✅Basic measures (totals, channels etc)
✅Introduced concept to some team members
✅Distribution channels aware, signing off data
2
✅Basic Demand Measures (Arrivals, Visitor Numbers & Google Searches)
⭕Scrutinise and improve scoring +
ensure alignment with Offer Strategy
✅Destination level
⭕SM use Offer Roadmap to plan future growth and acquisition
⭕Distribution channels updating and contributing
3
✅Destination as Primary Key
⭕Recalibrate scoring based on live data
⭕Visibility on category breakdown, verticals
More detailed mapping of margin against product characteristics
⭕SM use Offer Roadmap to respond to demand trends and plan future growth
⭕Distribution channels use Offer Roadmap to store and communicate requirements
4
✅Basic scraping of GYG & Viator
⭕Live, dynamic scoring
⭕More consolidated mapping at destination level
5
⭕Issue templates so all data can be regularly updated
⭕Point of interest mapping
6
⭕Add static data for offline sales
7
⭕Connect to live servers for real-time data
8
⭕Extend demand measures to incorporate more inputs
9
⭕Connect to live data to show real-time demand changes
10
⭕Improve geography normalisation
11
⭕Connect to new single geographic structure
12
⭕Improve mapping of destinations (GYG/Viator)
13
⭕Introduce comp analysis pages
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