Voter Turnout

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Opposition Research⁠

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April 5, 2022 KMSD Results 2

April 5, 2022 KMSD Results 2

Candidate

# of votes

% of votes

Kelly Brown

3679

33.5%

Carl Millard

3394

30.9%

David Deaven (i)

2028

18.5%

David Zeier (i)

1854

16.9%

Write in

0.2%

Total Votes

10972

There are no rows in this table

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Source:

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We need a “4,000+ vote strategy” per candidate.

This would include, but is certainly not limited to:

Identifying key constituencies in the district that will comprise the 4K:

New voters (Juniors/Seniors turning/just turned 18)

Young voters (esp. any in post-secondary education who can vote in the district)

Parents

Property owners

Older voters

Building a voter database (using existing voter rolls;

VAN⁠

- voter activation network - database; build one manually from existing lists such as social media groups, alumni lists, etc.). Note: Parent UP!KM will have access to voter lists from the RPWC as well as from the membership of their social media pages.

Conducting a pre-election targeted social media campaign around supporting our public schools (focused on KMSD) in advance of the Spring 2023 election (i.e., non-partisan, non-political messages about the importance of KMSD).

Leverage other social media groups across Lake Country.

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Building a 4K GOTV (get out the vote) campaign:

Public speaking events

Postcards to voters

Voter guides (being very explicit about who to vote for)

Door knocking and canvassing

Signs and placards (incl. signs in rear windows of cars)

...

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