So-called conservative, WisRed-backed candidates across Waukesha County seemed to be supported primarily by PACs (, in particular), WisRed and the Republican Party of Waukesha County, self-financing and other donors. Competing with this well-funded machine is a challenge. Non-partisan candidates need to access ways of running lower-cost campaigns in a way that allow them to reach voters in the same way that the GOP-backed machine does.
WisRed-backed campaigns have access to candidate training (from American Majority and Leadership Institute), campaign managers, voter lists, social media sites, co-campaigning opportunities with state-wide partisan candidates and get-out-the-vote (GOTV) resources in the form of door knockers from the Young Republicans and Americans for Prosperity.
Non-partisan candidates will need to devise a “machine” of their own.
Lake Country needs a PAC, much like Waukesha has Waukesha United PAC. The alumni network also seems like an untapped source of funds for non-partisan campaigns focused on strengthening the public school district. Candidate forums are in short supply and are usually facilitated by GOP-aligned groups. The high school JSA (Junior State of America) is a group that has hosted events and should be something for future exploration. Oconomowoc and Arrowhead both have JSA chapters. It is unclear if KMHS has a JSA group. Potential Action Items:
Create a PAC (ideally non-partisan, perhaps a Lake Country-wide one with local options or a district by district PAC) Identify a mechanism to attract and receive funds (PAC, candidates)