Gallery

All Team Hub

Our team hub

CherryAssist Policies

Engine Dashboard

Team roster

Resources

Cherry Assist Tools/Platforms

Cherry SOPs

Client SOPs

Setting up Semrush for New Site SOP

Cherry Assistant Team

Last edited 266 days ago by Dexter Candia

Created by

@dexter@cherryassistant.com⁠

Purpose

To establish a clear and effective workflow for leveraging Semrush's features to enhance the new site's SEO performance and competitive edge in digital marketing.

⁠

Procedure on Creating a New Project

Access Projects Dashboard: Log in to Semrush and navigate to the Projects section.

⁠

2. Create New Project: Click on the "Create Project" button.

⁠

3. Input Domain: Enter the root domain of your new site.

4. Configure Tools: Set up each tool within the project individually, following the specific configuration steps for each.

5. Organize with Tags: Add tags to your project for easy organization and management, using up to three tags per project.

6. Monitor Dashboards: Regularly check both the Projects dashboard and the individual project dashboard to manage and monitor your SEO activities.

⁠

Procedure on Configuring tools within a Semrush project

Here’s a comprehensive guide on how to configure some of the key tools after you have added a project in Semrush for a new site:

Site Audit Configuration

Launch New Project: In your project dashboard, click on the “Set up” button in the Site Audit block.

Domain and Pages Limit: Choose to run the default audit or customize the settings. Define the scope of the crawl – whether to include subdomains or specific subfolders.

Crawl Scope: Specify if you want to audit a particular domain, subdomain, or subfolder.

Pages to Crawl: Decide the number of pages you want the audit to cover. This number depends on your subscription level.

Crawl Source: Choose between crawling from the website, sitemap on site, sitemap by URL, or a file of URLs.

JavaScript and AMP: Enable JS rendering if your site uses JavaScript and select if you want AMP pages to be crawled first.

User Agent: Decide which user agent to use for crawling - mobile or desktop version of SemrushBot or GoogleBot.

Crawl-Delay Options: Set how the crawler will handle delays between page crawls.

Allow/Disallow URLs: Specify which URLs or subfolders to include or exclude in the crawl.

URL Parameters: Define any URL parameters to remove them from URLs during crawling to prevent double-crawling of the same content.

Bypass Website Restrictions: Choose to bypass disallow commands or crawl using credentials for password-protected areas.

Scheduling: Set how often you want the site to be re-audited - weekly, daily, or once.

Start Audit: With the settings configured, start the Site Audit.

Troubleshooting: If issues arise, ensure that the Site Audit crawler is not blocked by your server and consider connecting your Google Analytics account for comprehensive insights.

Position Tracking Configuration

Set Up Position Tracking: Within your project, select the Position Tracking tool and click the “Set up” button.

Location and Devices: Enter the location you want to track and select the device type (mobile or desktop).

Keywords: Add the keywords you want to track for your domain.

Competitors: Include any competitors’ domains you wish to track alongside your own.

Scheduling Reports: Choose the frequency at which you want to receive updates or reports on your rankings.

Backlink Audit Configuration

Initiate Backlink Audit: Find the Backlink Audit tool in your project and start the setup.

Target Domain/Subdomain: Enter the domain or subdomain you want to audit.

Link Type and TLD Filters: Set filters for the types of backlinks you are interested in and the top-level domains (TLDs) they come from.

Automatic Detection: Allow the tool to automatically find and analyze your backlink profile.

Manual Import: Optionally, import backlinks manually via CSV or other integrations.

Audit and Review: Once the audit is complete, review the backlink data and assess the toxic score of your backlinks.

⁠

Procedure on Setting up Additional Semrush Tools/Widgets

Organic Traffic Insights

Access the Tool: In your project, locate and click on the “Organic Traffic Insights” tool.

Connect Google Analytics: You’ll need to connect your Google Analytics account to pull in the data.

Select the Account: Choose the appropriate Google Analytics account, property, and view that you want to analyze.

Set Up: Follow the prompts to complete the setup. This may involve selecting specific segments of your traffic data for more detailed insights.

Link Building Tool

Initialize the Tool: Within your project, find and select the “Link Building Tool.”

Enter Keywords and Competitors: Input the keywords you are targeting and your main competitors to help Semrush suggest potential link-building opportunities.

Prospects and Outreach: Review the list of suggested websites for backlinks and use the tool to manage outreach emails and track the progress of your link-building efforts.

PPC Keyword Tool

⁠

Open the Tool: From your project dashboard, click on the “PPC Keyword Tool.”

Import Keywords: Add your list of PPC keywords. You can import them from existing campaigns, manually, or through a CSV file.

Organize Keywords: Structure your keywords into campaigns and ad groups within the tool.

Optimize Match Types and Negative Keywords: Adjust match types for your keywords and add negatives to refine your PPC targeting.

Export the Campaign: Once your keywords are organized and optimized, export the plan to your Google Ads account.

Social Media Tracker

⁠

Locate the Tool: In your project, click on the “Social Media Tracker.”

Connect Social Profiles: Link your social media profiles from platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Choose Competitors: Add your competitors' social media profiles to track their performance against yours.

Analyze: Monitor the growth and engagement metrics of your and your competitors’ social media profiles.

Social Media Poster

⁠

Set Up the Tool: Find the “Social Media Poster” in your project and access it.

Connect Your Accounts: Link your social media accounts where you wish to post content.

Create Content: Draft your posts or schedule them directly within the tool.

Manage Calendar: Use the calendar feature to visualize your content strategy and make adjustments as needed.

Engagement Metrics: Review the engagement metrics to understand the performance of your posted content.

Load content from app.asana.com?

Loading external content may reveal information to 3rd parties. Learn more

Allow

Load content from chat.openai.com?

Loading external content may reveal information to 3rd parties. Learn more

Allow

Load content from my.openphone.com?

Loading external content may reveal information to 3rd parties. Learn more

Allow

Load content from www.gohighlevel.com?

Loading external content may reveal information to 3rd parties. Learn more

Allow

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.