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On Page SEO on Shopify SOP

Cherry Assistant Team

Last edited 264 days ago by Cherry Assistant Team

Created by

@dexter@cherryassistant.com⁠

Purpose

The purpose of this SOP is to outline the process for optimizing Shopify store pages to improve visibility in search engine results, thus attracting more organic traffic and increasing sales potential.

Scope

This SOP is applicable to all Shopify store pages, including homepage, product pages, collection pages, blog posts, and any additional content pages.

Procedure

1. Keyword Research

⁠

Identify high-traffic, low-competition keywords relevant to the products and services.

Use tools like Google Keyword Planner, Ahrefs, or SEMrush for research.

Document keywords and related terms for use in content.

2. On-Page Optimization

Content Optimization

Integrate primary and secondary keywords into product descriptions, blog posts, and page content.

Ensure all content is original, valuable to the user, and appropriately uses keywords.

Meta Tags

Create unique and descriptive title tags and meta descriptions for each page, incorporating target keywords.

Keep title tags under 60 characters and meta descriptions under 160 characters.

Image Optimization

Compress images to reduce file size without compromising quality.

Include descriptive, keyword-rich alt text for each image.

URL Structure

Use clear, descriptive URLs that include keywords where appropriate.

Ensure URLs are short and easy to understand.

⁠

💡To edit page titles and meta descriptions for your Shopify store pages, follow these steps:

For Product Pages:

⁠

Cubbi-·-Products-·-Cubbi-·-Shopify (1).png

⁠

Log into your Shopify Admin.

Select 'Products' from the left menu.

Choose the product you want to edit.

Add the Title and Meta description in the relevant fields.

Click 'Save' to apply the changes.

For General Pages:

Navigate to your Shopify admin panel.

Click on 'Online Store' under 'Sales Channels' on the left side.

⁠

Click on the 'Pages' tab.

Select the page you want to edit and click on its page title.

Scroll down to find the 'Search engine listing preview'.

Click on 'Edit website SEO'.

⁠

Cubbi-·-Cubbi-Customer-Survey-·-Shopify.png

⁠

Here, you can add or change the meta title and description for the page.

Across the Site:

The 'Edit website SEO' button can be found at the bottom of each page or post in your Shopify dashboard.

You can use this button to add or edit the meta description for that specific page or post

3. Site Structure

Organize site hierarchy logically with a clear navigation path.

Use breadcrumb navigation to enhance user experience.

4. Improve User Experience

⁠

Ensure the website is responsive and mobile-friendly.

Optimize page loading times by minimizing code, reducing redirects, and using browser caching.

⁠

💡

Mobile responsiveness check using Google's Mobile-Friendly Test tool.

Page loading speed test results from tools like Google PageSpeed Insights.

5. Technical SEO

Ensure the site uses HTTPS to secure user data.

Create an XML sitemap and submit it to search engines.

Set up Google Analytics and Google Search Console to monitor traffic and performance.

6. Product Page Optimization

Apply keyword research specifically to product titles, descriptions, and feature lists.

Use rich snippets and structured data to enhance listings in search results.

7. Off-Page SEO

Develop a backlink strategy to gain links from reputable sites.

Utilize social media to increase brand presence and generate traffic.

8. Continuous Monitoring and Updating

Regularly review site analytics to gauge SEO performance.

Update content and SEO strategies based on search engine algorithm updates and analytics data.

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