Email 2: They say "Everyone Should Buy a Business"...

EMAIL 2

SUBJECT: They say “Everyone Should Buy a Business”... Here’s what we believe

PREVIEW: Hear that? It’s the sound of true risk mitigation...

“Buy back your freedom with business ownership”

“Here’s how you can buy a business with NO MONEY DOWN!”

Have you noticed lately how EVERYONE is talking about buying businesses. There are reels, shorts, ads, memes, groups... everywhere you turn, someone is telling you that you should buy a business.

I certainly noticed especially since I’m one of them!

But a lot has changed since I launched my book Buy Then Build: How Acquisition Entrepreneurs Outsmart the Start Up Game in 2018 and my premier accelerator Acquisition Lab in 2020. However, one thing hasn’t changed. My passion around supporting those who want to journey into this world of business buying.

I can only imagine how overwhelming all of the messages are now. When I was buying a business - I felt alone, everyone told me I was crazy and I couldn’t see a clear path forward.

Now I feel it’s the opposite and and everyone is telling you to buy a business but I think it’s important to keep in mind we don’t think everyone SHOULD buy a business.

Buying a business is a very risky thing to do. I’m not here to glamorize it! I just want to ensure that those who make the decision to dive into the acquisition entrepreneur space have high quality resources & advice that protects their future wealth, the communities these businesses are in, and the workforces that are connected to these businesses.

That’s initially why I wrote the book! And it’s also why I created a highly vetted accelerator anchored in world class education provided by experienced Acquisition Entrepreneurs who have done and supported hundreds of transactions. This market is still fragmented and opaque but not it is also crowded and noisy and it’s hard to figure out what to do next.

Buy Then Build is the best philosophy to anchor yourself in to ensure you don’t make a mistake!

Hopefully by now you’re at least mildly familiar with our approach. If not, click here to buy the book. We believe that in order for anyone to successfully buy a business, you should find a business that needs the abilities, aptitude and action that will help you add value! What experiences & successes have you had that you can replicate in your own business - transferrable skills!

You can read more about this in “

How to Define the Right Company to Acquire (The 3 A’s)⁠

”.

Our goal is always to buy a business but NOT AT THE EXPENSE OF MAKING A MISTAKE!

In my next email, I will answer 14 of the most common questions across various stages of buying a business to help you navigate this journey!

In the meantime, though, feel free to go to

www.buythenbuild.com/resources⁠

to start combing through a list that I’ve compiled over the years of valuable resources!

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