Pixel Tracking

The Facebook Pixel is the core of tracking purchases and customer actions across your site.

For Shopify Store Owners:

We recommend using the app Trackify to add your Pixel to your store. This app allows you to just enter your

Pixel ID without needing to log in to the Facebook App.

For Alternative Platforms:

Look for any solution which allows you to add the Pixel ID without the need to log-in to Facebook. This may be

a third-party app, or manually adding tracking code using the Pixel.

Avoiding Issues with the Pixel

The Pixel will always be hosted on your own Business Manager, which allows you to have full control at all

times.

You will share the Pixel with our Business Manager and we will assign access to your Advertiser Profile and

Agency Ad Account.

It's important to avoid logging in to Facebook or using CAPI (Conversions API)

This prevents Facebook from drawing any connections between the back-end of your website and your Pixel,

Business Manager and Agency Ad Accounts.

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