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Tasks
Table 16
Task name
Notes
Header Image
Status
Assignee
Due
Priority
Tags
Description
PRD?
Task name
Notes
Header Image
Status
Assignee
Due
Priority
Tags
Description
PRD?
1
Investor Experience
Not Started
Medium
2
Product Brand Align
Not Started
Rika Putri
8/15/2023
Medium
Product
When the revised branding work complete, audit our team DSM to ensure allignment
3
Present a Brand L&L
Not Started
Rika PutriCedrick Funches
9/20/2023
Low
Give your first company presentation
4
Issuer Experience
Not Started
Cedrick Funches
Medium
ProductWireframe
5
Learn
Not Started
Cedrick Funches
6/30/2023
Product
6
Onboarding
Not Started
Cedrick Funches
6/30/2023
Product
7
Refresh Drip Emails + Transaction
In Review
Rika Putri
7/14/2023
High
BrandEmails
Long overdue refresh of email systems.
8
Social Media Templates
In Review
Rika Putri
6/30/2023
High
Brand
Refresh and alignment of our branded templates.
9
Redesign L&L Presentation / Set Guidelines
Design Exploration
Cedrick Funches
June 5, 2023 → August 31, 2023
Medium
BrandWebsite
Working with Sarah Light to redesign the LL presentation using our revised branding
10
Onboarding
Design Exploration
Cedrick Funches
Medium
11
Invest
Design Exploration
Cedrick Funches
6/30/2023
Low
Product
Core Alto IRA Functions
12
Discover
Design Exploration
Cedrick Funches
6/30/2023
High
Product
AKA Storefront
13
Storefront Designs for MVP Kickoff
Design Exploration
Cedrick Funches
6/9/2023
High
ProductWireframe
14
Create a branded LinkedIn Carousel template for use by Growth Marketing
In Progress
Rika Putri
8/10/2023
15
Create a new set of icons for the help.altoira.com
In Progress
Rika Putri
8/7/2023
16
Create DEV ready Storefront Homepage
In Progress
Cedrick Funches
6/27/2023
High
17
New Alto Website (following revised branding)
In Progress
Cedrick Funches
9/1/2023
High
Website
Net new. Pending discussions and sign off from Scott.
18
Iconography
In Progress
Rika Putri
8/21/2023
Low
Brand
Our icons are not consistent across platforms. This effort is to try to align
19
Coinbase 1 Alto UI Update
In Progress
Cedrick Funches
June 9, 2023 → July 14, 2023
High
Product
Jisi is updating the UI to reflect the Coinbase promo
Tanner: PM
20
Brand Swag
In Progress
Rika Putri
8/4/2023
Low
Brand
Create a selection of branded swag to show leadership how the brand extends
21
Alto Website Alignment
In Progress
Cedrick Funches
7/3/2023
High
Website
Ced needs to align with department leaders on the best way forward with the website
22
Online Brand Guidelines
In Progress
Rika PutriCedrick Funches
7/14/2023
Medium
Brand
Accessible collection of our branding guidelines for product and brand marketing efforts
23
Portfolio
In Progress
Cedrick Funches
6/30/2023
Product
See what you have and how it’s performing. Use tools to simulate possibilities
24
Refresh Newsletter
In Progress
Rika PutriCedrick Funches
7/14/2023
High
BrandEmails
This needs to be reimagined with a theme, a name “The Alt” and a better content formula. See Snacks, email
25
Landing Page templates
Done
Rika Putri
9/11/2023
High
Website
All landing pages will now live at lp.atoira(dot)com. To support we will need to create 3-4 templates that convert.
26
Beautiful Deck Templates
Done
Rika PutriCedrick Funches
8/4/2023
Medium
Improvement
Creating a reliable system with instructions for the company to self-serve presentations
27
720x400 Header for Coinbase
Done
Rika Putri
6/21/2023
High
Emails
Need hero image (720 x 400 or higher res)
28
Facebook Ad Creative
Done
Cedrick FunchesRika Putri
7/3/2023
Low
Ads
29
Complete Coinbase One Waitlist LP
Done
Cedrick Funches
6/9/2023
High
Website
30
Recruiting
Done
Cedrick Funches
Low
Hiring
Spend 1 hour a day sourcing potential candidates
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