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Product Design KPIs

Tracking Success

We are tracking the following KPIs as well as our NPS scores.
We may add more to our list but we are focused on the ones below for our Marketplace, Investor, and Issuer surfaces.


Time to Goal
Discovery Method
Success Rate
Failure Rate
Return/Repetition Rate
UX-Focused NPS (we are looking to get this across Product)

Tools: , Canny, Maze
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