Positioning Statement

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Owner:

@Ced Funches⁠

Stakeholders:

Last Update:

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We are Alto⁠

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Voice & Tone⁠

What is Positioning?

Positioning is how we need to be thought of in the minds of our most important audiences in order to be successful.

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For IRA account holders seeking a more personalized investment strategy, Alto's innovative self-directed IRA platform provides access to alternative assets tailored to your financial goals and risk tolerance, allowing you to grow your wealth with confidence.

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Focusing on customers:

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How positioning applies

If every message comes from the same conceptual core and connects to its intended audience in relevant ways, it will reflect an institution whose whole is greater than the sum of its parts.

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