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Partnerships & Events

Front Office Sports

Rationale

Partnering with companies who have a strong presence with similar target audiences could be great to partner with to speak directly to the audience. This also speeds up our growth trajectory by targeting pre-qualified audiences.

They are sniffing glue with there budget suggestions but maybe there is value to team up along with Forbes to offset costs

FOS Demo


Avg. Age: 39.4
M/F Split: 71:29
HHI: 55% earn $150k+
Daily Open Rate: 34%
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FOS_Media_Kit_compressed_2_(2).pdf
8.4 MB
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PDF Deck

Business Objective

Reach (reach, engagement, conversion, CLV)
Improve the reach of our branded content by attracting new audience interactions
Grow
Q.ai
⁠
brand awareness to drive top of funnel growth

Growth Objectives

Grow engagement and reach on social channels
Increase followers by 30% by the end of the Q1 2022
Increase mentions, shares, and retweets by 55% by the end of the Q1 2022
Increase total reach from social media posts on Twitter by 40% by the end of Q1 2022.

KPIs we will track (Reach)

1
Follower count
Follower count tells you how many accounts are keeping up with your brand
2
Impressions
Impressions tell you how many times a post or profile has been seen.
3
Post reach
Post reach indicates the number of unique accounts that saw our post.
4
Web traffic
Web referral traffic indicates the number of times someone clicked from our social media account to get to one of your website pages.
5
Share of voice
(SOV) tells you how much online visibility we have compared to our competitors. To track this we will use #Hashtag
There are no rows in this table
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Offering from Russell


Newsletter-centric Partnership
2M opens Presenting Partner of the Front Office Sports PM newsletter (
example
⁠
) including logo a the top of the newsletter and the first dedicated content section. Estimated placements: 10
5M opens as the Presenting Partner of the Market Movers section of the Front Office Sports PM newsletter featuring a logo treatment + a CTA button driving our audience to create accounts with Q.ai. Estimated timing: 1 month
Total Cost: $20,000 (quoted

Content-centric Partnership
Front Office Sports to produce a series of 5 interviews featuring executives, athletes, and/or influencers discussing their relationship with wealth/finances.
Interviews to be streamed across the Front Office Sports Twitter and LinkedIn pages (~185K followers across both platforms).
Front Office Sports + Q.ai to collaborate on locking in guests, Front Office Sports will provide the moderator for the interviews
Working
example
⁠
. Note, we would incorporate Q.ai branding across this and distribute the full interview + 1 social snippet per interview.
Guaranteed social reach: 5M total social impressions
FOS to also promote the content + interviews with 3M Supporting Partner opens throughout the program
Total Cost: $50,000 —
⁠

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