Designers at Alto work on problems for our users and the business across the entire product. At a high level, we will eventually have teams focusing on the following parts of the funnel:
1. Leads → 2. Retention → and 3. Conversion.
Leads: Getting new users into Alto
Responsible for creating a thriving ecosystem where our customer’s success is our success. Ecosystem focuses on partners to open and fund an investment account.
Retention: Getting users to embrace Alto
Core Product focuses on the vision of becoming an Alternative-Investment leader. Once a user signs up, they are responsible for helping convert that user to an engaged user who uses the product on a regular basis.
Conversion: Winning users over and spread in Alto
Cntrl-Alt is responsible for winning over our users and scaling the business. This translates to a few areas the team focuses on every day: Designing a great product experience for teams (like how teams can best organize knowledge, share rituals, collaborate, and use Alto in their workflows), defining the business model and experiments to push monetization funnels, and building user trust.
Want to print your doc? This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
