Skip to content
More
Share
Explore
Coinbase Partnership
Email Strategy
Sprout Social - Get it Back?
2-seats 10-accounts ——— $12k ced will talk to Josh+Oliver
Three main objectives
Objective
Notes
Header Image
Goal
KPIs
Target
MarTech
1
Create awareness and establish brand
Acquire new leads through various organic sources
Subscribers to Alto newsletters
__ new acquired subscribers per campaign
Reply.io
2
Create organic acquisition
Acquire new users through inbound email campaigns
App installs and funded accunts
__ new installs
ActiveCampaign
3
Drive activation
Increase number of actively engaged users and resurrected subscribers
Active users (with funded accounts)
__ new active users per campaign
Active Campaign, Cordial and Looker
There are no rows in this table
A bi-fold email marketing strategy
1
Outbound
Inbound & Retargeting
2
Objective
Establish a connection with anyone we’ve identified as a potential user. The key is to keep emails feeling warm and personal while focusing on App Awareness
Automate communication with inbound leads, providing a personal touch while focusing on App Acquisition and Activation
3
Type of Campaigns
Cold emails, Drip Campaign
Drip Campaign, Series
4
Segment
• Potential users who have not subscribed yet to our emails or newsletters • Potential users who have not heard of Alto yet
• Waitlist users who have not installed the App yet • Users who have not completed OBA (includes people who have not funded accounts) • Subscribers who downloaded a free Ebook, Case Study or gated content asset • Subscribers who have not opened our emails in a while • Subscribers of Alto newsletters who have not funded their account yet
5
Goal
Convert them into Alto Newsletters subscribers and MQL
Convert them into users with funded accounts
6
Preferred MarTech
Reply.io
Hubspot
7
Install Cycle
60 days
30 days
8
Assets
Gated content (ebook), Alto Newsletters, Podcasts (let’s revisit), etc
Gated content, offers, Alto Newsletters, live demos(ask Aaron and Madison), etc
There are no rows in this table
Cold Email Campaign
Investing Communities Email Outbound
Strategy
Notes
Header Image
Brief
KPIs
Medium
Segment
Timeline to launch
1
Outbound campaign which aims to warm up prospects and convert them into Alto subscribers
Bounce rate
Click-to-open rate
Click-through rate (CTR)
List growth rate
TBD – list can be re-scraped if necessary
There are no rows in this table
Inbound Email Campaigns
Funded Accounts New Email Drip Sequence
Strategy
Notes
Header Image
Brief
KPIs
Medium
Segment
Timeline to launch
1
Inbound campaign focused on users who have recently funded their accounts and want to get the most of using Alto
Click-through rate (CTR)
Click-to-open rate
Conversion key actions:
- Investment Kit bought
Email (AC)
*This will need to be replicated in an automated CX or Salesforce?
Users with funded accounts
There are no rows in this table
[Update] Waitlist Email Drip
Strategy
Notes
Header Image
Brief
KPIs
Medium
Segment
Timeline to launch
1
Inbound campaign that aims to convert our remaining of the waitlist
Lead-to-sign-up conversion rate
Click-through rate (CTR)
Click-to-open rate
Email (AC)
There are no rows in this table
Retargeting Email Campaigns
Funded Open Account Ratio
Strategy
Notes
Header Image
Brief
KPIs
Medium
Segment
Timeline to launch
1
Deposit $100 and we will deposit an additional $50 in your account
Click-through rate (CTR)
Click-to-open rate
Mixpanel event: Invested in Kit
Email (AC) and push notifications
For Users who Opened Accounts but Didn’t Fund
There are no rows in this table
Alto Newsletter Email Campaign (Bonus)
Strategy
Notes
Header Image
Brief
KPIs
Medium
Segment
Timeline to launch
1
Inbound campaign that aims to connect with our most engaged iQ readers while driving them with the Learn Center resources. Consideration: offer $50 for depositing $100
Lead-to-sign-up conversion rate
Click-through rate (CTR)
Click-to-open rate
Email (AC)
Most engaged Alto readers (offers)
July 15, 2023
There are no rows in this table
Strategies for Acquiring New Emails
1
Campaign
Description
KPIs
Medium
Segment
Timeline
2
Social Media Campaign
Users sign up to be a beta tester of Alto Crypto??(on iOS and/or Android) and enter to win a free pair of Apple AirPod Pros
Social media Impressions Click-to-open rate Click-through rate (CTR) List growth rate
Social Media – drives to the competition landing page
Social media followers and lookalike audiences
3
Content pop-up
This pop-up triggers when users finish reading an article on our Learn Center, it works like a CTA and gives them direction..
Bounce rate Click-to-open rate Click-through rate (CTR) List growth rate
ActiveCampaign
Content readers
4
Home page gate
This is a section or box on the home page and can be used to stage a warm welcome for visitors. We can attract them by providing a bribe to subscribe. i.e.: Join our waitlist
Click-to-open rate Click-through rate (CTR) List growth rate
ActiveCampaign
Content readers and website visitors
5
Content Banner
This static or sticky banner will be visible all the time someone visits an article
Click-to-open rate Click-through rate (CTR) List growth rate
ActiveCampaign
Content readers
6
Subscribe box at the end of content
It will stay in place as a normal subscribe box right underneath the content.
Click-to-open rate Click-through rate (CTR) List growth rate
Webflow
Content readers
There are no rows in this table
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.