Strategy Doc: Alto Website
Improving Alto Branded presence online
📐Refresh of website with Growth Marketing in Mind
September 1, 2023 → December 31, 2023 Rika PutriRoman NaimushinCedrick Funches
8/17/2023
This doc outlines the redesign of the website and the benefits, goals and estimated scheduling that’s required for success.
Execution Doc: Alto Website
Improving Alto Branded presence online
📐Refresh of website with Growth Marketing in Mind
September 1, 2023 → December 31, 2023 Rika PutriRoman NaimushinCedrick Funches
8/16/2023
This doc outlines the timeline and scope for relaunch of the website
💼RIA Advisor View
June 15, 2023 → December 31, 2023 6/29/2023
Add Sean feedback for the disclaimer below CTA
6/17/2023
CB1: Front end onboarding changes
Coinbase One + Alto Promo
June 12, 2023 → June 30, 2023 6/13/2023
CB1: Backend discounts
Coinbase One + Alto Promo
June 1, 2023 → July 10, 2023 6/13/2023
Alto One (Platform)
1️⃣Update Roth Conversions Hellosign form for rebrand
1️⃣Guardrails for API Investments
1️⃣Admins to Merge Accounts
1️⃣Google Analytics 4 Upgrade
1️⃣Invite an Issuer emails
1️⃣OFAC KYC Checks
1️⃣KTLO
1️⃣Add Update Credit Cards for all users
1️⃣Billing and Stripe
1️⃣Create new account from dropdown
1️⃣Users combine logins
1️⃣Cash contribution limits across accounts
1️⃣Embed capitalize form, eliminate new tab
1️⃣User Settings
1️⃣Account Statements
1️⃣v2: Account selection during funding
1️⃣v2: Account selection for outgoing funds
1️⃣v3: Combined dashboard
July 1, 2023 → February 29, 2024 6/13/2023
🏬All Investment Options View
June 5, 2023 → July 31, 2023 6/13/2023
Redesign of our partners page that lays the foundation for storefront/marketplace
🪙Create CB1 Landing Page
Coinbase One + Alto Promo
Add Sean feedback for the disclaimer below CTA
May 1, 2023 → July 10, 2023 6/2/2023
Coinbase One + Alto Promo
🪙Create CB1 Landing Page
CB1: Backend discounts
CB1: Front end onboarding changes
1️⃣CB1: Admin tool to add user to CB Promo
June 1, 2023 → December 31, 2023 6/2/2023
Animated Explainers
🛥️GTM Support Alto Securities
8/11/2023
8/11/2023
Newsletter that establishes Alto as a consistent voice to our clients
ALTS: TLDR — Alto Newsletter
🛥️GTM Support Alto Securities
8/11/2023
8/11/2023
Newsletter that establishes Alto as a consistent voice to our clients
Improving Alto Branded presence online
📐Refresh of website with Growth Marketing in Mind
📐Team Style Guides
Execution Doc: Alto Website
Strategy Doc: Alto Website
June 1, 2023 → September 30, 2023 6/2/2023
Landing Page: RIA Advisor
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
9/8/2023
Social Media Creative: MV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Landing Page: MV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Offering Page: MV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Nurture Emails: MV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Asset class Research Report 1P: MV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Sales Deck: MV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Asset class Research Report 1P: CW
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Nurture Emails: CW
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Landing Page: CW
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Offering Page: CW
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Sales Deck: CW
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Social Media Creative: CW
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Social Media Creative: AV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Asset class Research Report 1P: AV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Sales Deck: AV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Offering Page: AV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Nurture Emails: AV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Landing Page: AV
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Asset class Research Report 1P: KJ
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Nurture Emails: KJ
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Sales Deck: KJ
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Landing Page: KJ
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Offering Page: KJ
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Social Media Creative: KJ
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Asset class Research Report 1P: FLP
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Social Media Creative: FLP
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Sales Deck: FLP
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Offering Page: FLP
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Nurture Emails: FLP
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Landing Page: FLP
🛥️GTM Support Alto Securities
Cedrick FunchesRika Putri
8/11/2023
Creative Brief:
8/11/2023
Creative Brief: Landing Page
8/11/2023
📐Team Style Guides
Improving Alto Branded presence online
May 1, 2023 → July 14, 2023 6/3/2023
📐Refresh of website with Growth Marketing in Mind
Improving Alto Branded presence online
Execution Doc: Alto Website
Strategy Doc: Alto Website
June 2, 2023 → July 28, 2023 Rika PutriCedrick Funches
6/2/2023
1️⃣v3: Combined dashboard
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣v2: Account selection for outgoing funds
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣v2: Account selection during funding
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣Account Statements
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣User Settings
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣Embed capitalize form, eliminate new tab
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣Cash contribution limits across accounts
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣Users combine logins
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣Create new account from dropdown
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣Billing and Stripe
September 1, 2023 → September 30, 2023 6/14/2023
1️⃣CB1: Admin tool to add user to CB Promo
Coinbase One + Alto Promo
June 30, 2023 → August 31, 2023 6/14/2023
1️⃣Add Update Credit Cards for all users
August 1, 2023 → August 31, 2023 6/13/2023
1️⃣KTLO
June 12, 2023 → June 30, 2023 6/13/2023
1️⃣Admins to Merge Accounts
July 1, 2023 → July 31, 2023 6/13/2023
1️⃣Guardrails for API Investments
July 1, 2023 → July 31, 2023 6/13/2023
1️⃣Update Roth Conversions Hellosign form for rebrand
July 1, 2023 → July 31, 2023 6/13/2023
1️⃣Invite an Issuer emails
June 12, 2023 → June 30, 2023 6/13/2023
1️⃣OFAC KYC Checks
June 12, 2023 → June 30, 2023 6/13/2023
1️⃣Google Analytics 4 Upgrade
June 12, 2023 → June 30, 2023 6/13/2023
🏬AltoIRA Dashboard Redesign
6/13/2023
🏬Issuer distribution workflow optimization
6/13/2023
🏬Allow the end user to edit offering details after creating the offering
6/13/2023
🏬Portfolio tracking & visualization
6/13/2023
🏬Investment Execution - AltoIRA Investor DOI / e-sign workflow optimization
6/13/2023
🏬Optimized offering execution
6/13/2023
🏬Optimized Onboarding - Preferences
September 1, 2023 → September 30, 2023 6/13/2023
🏬API - Improved checkout experience
September 1, 2023 → September 30, 2023 6/13/2023
🏬Marketplace offering onboarding
September 1, 2023 → September 30, 2023 6/13/2023
🏬Automate place an investment experience
June 5, 2023 → July 31, 2023 6/13/2023
This is for offerings onboarded via Wealthblock
🏬Individual offering view
June 5, 2023 → July 31, 2023 6/13/2023
Redesign of our partners page that lays the foundation for storefront/marketplace
🏬Investor Profile Creation
June 5, 2023 → July 31, 2023 6/13/2023
Redesign of our partners page that lays the foundation for storefront/marketplace
🏬Migrate product triggered transactional emails from Sendgrid to Hubspot
June 5, 2023 → July 31, 2023 6/13/2023
Purpose is for metric tracking (email updates, conversion tracking, etc.)
🏬Filtering for Offerings
June 5, 2023 → July 31, 2023 6/13/2023
Redesign of our partners page that lays the foundation for storefront/marketplace
Strategy Doc
8/26/2023
Creative Brief
8/11/2023
Strategy Doc 🤔
8/11/2023
Strategy Doc 🤔
8/11/2023
🛥️GTM Support Alto Securities
Landing Page: FLP
Nurture Emails: FLP
Sales Deck: FLP
Offering Page: FLP
Social Media Creative: FLP
Asset class Research Report 1P: FLP
Offering Page: KJ
Landing Page: KJ
Sales Deck: KJ
Social Media Creative: KJ
Nurture Emails: KJ
Asset class Research Report 1P: KJ
Landing Page: AV
Offering Page: AV
Sales Deck: AV
Nurture Emails: AV
Asset class Research Report 1P: AV
Social Media Creative: AV
Social Media Creative: CW
Landing Page: CW
Show 13 moreMay 1, 2023 → March 31, 2024 8/10/2023
🏬Storefront v0.2
🏬Investment Execution - AltoIRA Investor DOI / e-sign workflow optimization
🏬Portfolio tracking & visualization
🏬Allow the end user to edit offering details after creating the offering
🏬AltoIRA Dashboard Redesign
🏬Optimized Onboarding - Preferences
🏬Issuer distribution workflow optimization
October 1, 2023 → March 31, 2024 6/13/2023
⚡Storefront v0.1
🏬All Investment Options View
🏬Filtering for Offerings
🏬Migrate product triggered transactional emails from Sendgrid to Hubspot
🏬Investor Profile Creation
🏬Individual offering view
🏬Automate place an investment experience
🏬Marketplace offering onboarding
🏬API - Improved checkout experience
🏬Optimized offering execution
June 1, 2023 → August 31, 2023 Cedrick FunchesRoman Naimushin
6/3/2023