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Coinbase Partnership
Deliverables Idea
1
Initiative
Description
Goal
Timing
Category
Medium
Product
Internal Draft
Coinbase Review
Release Date
2
Alto-written and Coinbase guest blogs within Alto's Learn ecosystem
Reach Alto and beyond audience
Months 2 through 6
Content
Alto Learn
Both
3
Inbound campaign to encourage prospective customers on the wait list to convert
Convert top-of-funnel leads
Months 1 through 6
Email
Alto
Both
4
Inbound campaign to encourage customers that have created accounts to fund and then invest / trade
Convert mid-funnel leads
Months 1 through 6
Email
Alto
Both
5
Inbound campaign to get newly funded accounts to get the most out of the Alto platform
Convert bottom-of-funnel leads
Months 1 through 6
Email
Alto
Both
6
Inbound campaign to encourage customers to invest / trade before the promotion expires
Push active customers to invest / trade more
Month 6 or later
Email
Alto
Both
7
Promotion Announcement Press Release
Announce the partnership and explain the promotion both from Alto's end and what Coinbase One is
Reach mass audience to drive awareness and top-of-funnel growth
At launch (date TBD)
PR
Alto
Both
8
Banner on CryptoIRA page
Post a short banner about the promotion at the top of the CryptoIRA page for the duration of the promotion
Reach /cryptoira page visitors who may not be aware of the promotion depending on how they arrived at the page
Duration of promotion
Banner
Alto Website
CryptoIRA
9
Wait List
Wait list where prospective customers can express interest in the promotion pre-launch
Develop top-of-funnel leads
Pre-launch
Website
Alto Website
CryptoIRA
10
Co-branded Landing Page
Co-branded landing page where prospective customers will move into our onboarding funnel post-launch
Develop top-of-funnel leads
Months 1 through 6
Website
Alto Website
Both
11
Include CryptoIRA and portfolio diversification-related content on Coinbase's Learn platform
Reach and speak directly to Coinbase's audience
First two months
Content
Coinbase Learn
CryptoIRA
12
Coinbase to write or co-write blog posts about the partnership
Reach and speak directly to Coinbase's audience. Engage in cross-selling activity into alternatives
Months 2 through 6
Content
Coinbase Blog
AltoIRA
13
14
15
16
17
18
19
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