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Product Design TEAM SETUP
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Alto Website Redesign

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Cosmetic Refresh

Original Plan 3/23

LAUNCHED!


Team

PM:
@Kacie Conners
⁠
@Richard Hoffman
⁠
Design: Ced + Rika
Engineering: N/A

google-docs
Alto Website Execution Doc
⁠
⁠
TL;DR
Soft refresh v1.5 (Cosmetic only) Suggested Launch Oct 17, 2023 Note: /
marketplace
⁠
will be a
landing page
⁠
that explains the product and collects leads
Launch Marketplace on our marketing website to support growth efforts for the second deal. Launch Marketplace Oct 17, 2023
Ced to work with Lauren map our Q3/Q4 roadmap for Product Design + Website Initiatives Deliver Roadmap to Scott for review: Sep 14, 2023
2024 SEO Framework/Architecture Definition (Ced, Richard, Lauren, Kacie, Kali) Deliver Findings: Nov 15, 2023
SEO Messaging Organization + Fixes (Must come first) Richard H. est. 2 months
Kick off Design Phase — Ced will lead a series of collaborative workshops with key stakeholders to explore creative solutions for the v2.0 Kickoff Jan 22, 2024
Development Phase (hopefully a move to
Webflow
⁠
to make this all easier)
I will facilitate brainstorming sessions
Review Phase (weekly check-ins with leadership to align)
Launch v2.0 May 14, 2024 with major announcement, press release, and E2E Segment+Amplitude infrastructure to Track KPIs

Monday Board

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Open Monday Board
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⁠


Problem

What need are you trying to solve? Why is it important to our users and our business? What insights lead you to believe this is a problem?

Solution

How are you solving this problem? Help the team imagine the possibilities and sense the scope.

Goals

What does success look like? What metrics do you want to move?

Visuals

Mocks or prototypes of the experience. Figma.
Figma Prototype Embed here

Milestones

-

Launched 10/20

LAUNCHED!
Team
Monday Board
Open Monday Board
Problem
Solution
Goals
Visuals
Milestones
Launched 10/20
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