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Content Transition Documentation


Templates/Key Documents

(make a copy before using)
(message Legal approved)

Press Coverage List

https://docs.google.com/spreadsheets/d/1sk7IeMOOpvYhZzgCWELb-Gl-IT3jx9NOC4EtyjroiKc/edit?usp=sharing

Research Study (2022)


For Reference

— List of all blog posts, with links to copy documents, etc.

Learn

— Kickoff presentation (Aaron, Alex, Ced, Eric, Phuong)
— Outlines target keywords for each content track and sub-article, along with links to draft content.

Tools Content Used/Accessed

All passwords in 1Pass.
SEMrush — SEO, keyword research and monitoring
Canva — social designs, photo resizing
Libsyn — Hosts Eric’s podcast; failing to renew will mean all of his past episodes go down
Writer — Just got access to; believe not moving forward with
Sprout Social — Was told in December that we had to terminate contract/not renew
Similarweb — SEO tool James lobbied for; was told in December that we had to terminate contract/not renew

Blogs Started

Testing content creation based on inputted long-tail keyword “can anyone invest in a startup with ira funds.” Not yet edited.
Rejected by Legal on the grounds it could jeopardize a Series C. Good viral potential and decently easy keyword to rank for.
Testing content creation based on the inputted long-tail keyword “investing in private equity with a self-directed IRA.” Aaron edited about half the article.

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