Design (Ops)

Ced's process of tracking projects, employeee growth and progress across two disciplines

Design Resources

2H Design Ops Strategy

Design Projects

Review Meeting

Cross-Functional Org

Head of Design HQ

How We Got Here on Marketplace

Weekly Design Update

Untitled page

Product Design TEAM SETUP

Design TEAM SETUP

Explore

Content Sparks

Content High-Level Plan

Author:

@Ced Funches⁠

Update date:

8/26/2021

⁠

Stakeholders : @Stephen Mathai-Davis

Timeline

Timeline

Name

Notes

Header Image

Assign

Date

Status

Landing Page

Ced Funches

August 26, 2021 → September 2, 2021

Facebook Ads

Ced Funches

August 26, 2021 → September 1, 2021

Instagram Posts + Influencer Outreach

Ced Funches

Kimberly Tipton

August 27, 2021 → September 2, 2021

Launch Revamped IG

Ced Funches

9/13/2021

Conversion + Growth Test

Ced Funches

Lauren BroseIan Cornwall

September 13, 2021 → September 17, 2021

There are no rows in this table

⁠

Facebook Ads

Consistent spending on Facebook allows for pixel maturation as well as offers a cheap way to test branded messaging at scale and acquire targeted users. $1500/mo. is more than enough to test at scale

Landing Page

There isn't an effective landing page that clearly identifies the benefits + advantages that

tryq.ai⁠

offers. The current site uses dark backgrounds which lower conversion rates.

Instagram

Using Instagram as a method of sparking conversations and growing community. This content can then be repurposed within Reddit to further conversations.

Objectives

Improve conversions with

tryq.ai⁠

landing pages and sign up forms

Align brand messaging with a vehicle to test copy, effectiveness, and intent

Improve web presence by understanding the

user journey⁠

⁠

Create brand hierarchy for products

Identify

customer persona⁠

⁠

Create the marketing funnel and accurate tracking needed to acquire customers and quickly test assumptions

Rationale

Creating a standard marketing funnel will help identify winning copy and messaging which will fuel consistent growth

Improve analytics for links to determine traffic sources

With Segment, we can track progression thru the funnel and have a baseline to test assumptions against

This will also help us make data-informed decisions vs. biased assumptions

Aligning our content strategy with our funnel will boost internal comprehension of company goals and targets

Product-specific content pieces/conversation starters will boost user adoption

Split testing the ads and landing pages which is an acquisition channel, will help identify those who aren't comfortable with investing yet and are looking to dip a toe in investing content that is educational

This will also help define what content and copy the main

tryq.ai⁠

site should include; this method will ensure only the winning copy + creative makes it to the homepage

How we will do it

Facebook Ads

⁠

@Ced Funches⁠

will create an organized ad creative system and ensure proper setup for

business.facebook.com⁠

+ @Lauren Brose

Use weekly sprints to create, test, review data, and improve ad creative to help build look-a-like audiences. This data will be shared company-wide.

Test assumptions on Instagram posts with Discord + Reddit content strategy

Video content: AMC Video

@Ced Funches⁠

+ @Ian Cornwall will work to create reusable content that can be repurposed on Instagram + Facebook Ads

Landing Page

⁠

@Ced Funches⁠

to create a template for Landing Page that has clear sections that can be used to test content and copy and improve conversions. (something like this)

Hero

Why

Brag Bar

Investment Strategies + AI and how they align (ex. What Vision)

Reviews (CTA)

How it Works (Hedge Fund in Pocket + AI)

Research/White Papers/Audio Clips

Footer

Create a signup form that can quickly convert interested users

I can use Webflow + Google Optimize (a better option to Unbounce) to quickly build these pages to test which copy nets the best results

Instagram Posts

We will need 2 weeks to design and prep content for scheduled distribution using a new content strategy as a guiding principles

Create 3 themed templates Quotes, Questions (Carousel), Financial Meme

Create copy pattern for post descriptions

Secure (2) influencers in the space to amplify conversations

Set a daily and weekly schedule for Instagram posts (are we monitoring social efforts?)

Content Sparks are our growth content entry points. These are supporting conversations that align with products and will help grow the reach of

tryq.ai⁠

by being inclusive of the natural factors that contribute to risk assignment of consumers @Kimberly Tipton We can work to develop these topics and community questions/creative to spark discussions.

Adjacent Topics are what our customers are engaging in on a daily basis. By using these as a narrative we can create larger conversations that lead to a natural funnel

(I'll need some help tagging these products)

Content Sparks

Content Sparks

Product Name

Notes

Header Image

Adjacent Topics

Next up

Next up in order of impact?: Need to sit with others on the team and think after viewing GA

Newsletters

Podcasts (micro)

Guest posts from influencers

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