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Coinbase Partnership

Coinbase Strategy – May 2023

Business Objective

Grow Alto brand awareness to drive top-of-funnel growth.
Acquire new funded AltoIRAs & CryptoIRAs
Increase AUC
Generate revenue (subscription, trade, and interest on idle cash)
Long-term partnership opportunity with Coinbase
Cross-sell opportunity for the marketplace

Marketing Objectives

Drive traffic to Alto organic touchpoints to raise awareness of the brand
Reboot social advertising efforts
Increase traffic to Coinbase Waitlist page

KPIs to Track

Unique visitors
# of social shares
Aggregate traffic to /coinbase (landing page)
Aggregate traffic to Learn Center
Aggregate traffic to App Store page

What we have done so far ✅



Ideas





Other ideas that we brainstormed but did not execute

For Web


For Social



Twitter Spaces: plan a series of Twitter Spaces around financial topics (Coinbase Social will host?) "Alto / Coinbase: What You Wished You Knew About Money" celebs + sports stars
Threaded Tweets Collaboration: a simple co-branded 1-week-long effort with shared spark questions to boost engagements across demographics. Shared on both partners’ social accounts and followed up 1-day after posting to seed engagement
Link to supporting Coinbase Articles on subjects
On Coinbase properties: respond in threads with content from Alto
Temporary banner takeover: Twitter and Facebook. Take over the profile bg for the duration of the engagement sessions on Wednesdays (3-6 pm)
High-value opportunities for video
Suggestion: having a celebrity or endorser (sports star) + Coinbase branding to improve the impact



Process for managing Coinbase social integration
Tag content calendar with “Coinbase Promo” designation to identify the content we want Coinbase Social pushing
Create item on social media calendar so Coinbase promotion is consolidated in 1 place.
Share links with UTMs so we can pull reports on Google Analytics
Tag campaigns in Sprout Social so we can pull reports
Use #InvestWithAlto hashtag to build brand awareness

Outstanding questions


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