Coinbase One + Alto HQ

Campaign Overview

Coinbase is launching a new subscription service called Coinbase One (i.e. CB1). For a $29.99/month fee, CB1 customers experience $0 trade fees, dedicated 24/7 phone support, $1M in account protection, and other benefits
Today, Coinbase has a volatile business susceptible to unpredictable macroeconomic conditions because of their dependence on transaction-based revenue. If more customers sign up for CB1, the recurring subscription-based revenue will bring stability and predictability

How is Alto Involved?

To amplify conversion when cross-selling existing Coinbase users, CB1 is offering a variety of promotions with industry leaders, including Messari, Blockworks, CoinTracker, Lemonade, and Alto.

Beginning with a launch blog post on May 18th, Alto will be marketed to 60M+ Coinbase users in monthly blogs, press releases, in-app, website, social media, email, and other methods devised in collaboration with our marketing team

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