Audit and review existing social profiles and campaigns to make strategy recommendations
Competitor Analysis
Analyze strengths and weaknesses of competitor social accounts to identify opportunities & social landscape
Social Strategy Creation
Creation of a custom social strategy for each social platform, based on findings in social analysis. Will include future opportunities as we scale for full view of growth potential
Optimization Implementation
Update all social profiles based on approved optimizations in audit
Creation of Social Content Calendar
Creation of first batch of posts for your review based on agreed upon strategy. Will go through as many revisions as needed with your team to make sure we have the tone, voice, and branding on point
Content Publishing
Begin posting content from calendar, once approved
MONTH 2
Evaluate new types of posts, see what’s working and what’s not
Pivot & grow based on new findings
Implement a complete engagement & growth strategy to increase followers and build a community
Share relevant UGC & engaging stories
Implement giveaways/contests as a way to both increases following and improve engagement
Continue publishing the approved social calendar on a weekly basis
Ideate new campaign & social engagement strategies to continue improving
Report on results from the previous month
MONTH 3
Evaluate posts, see what’s working and what’s not
Pivot & grow based on new findings
Implement growth strategy to increase followers
Continue publishing social calendar on a weekly basis
Reach out to potential affiliates and/or brand ambassadors to increase exposure
Implement boosted posts to increase reach and traffic to site
Ideate new campaign & social engagement strategies to continue improving
Report on results from previous month
MONTH 4
Evaluate strategy from a quarterly standpoint to decide what needs to be updated from initial strategy
Pivot & grow based on new findings
Implement growth strategy to increase followers
Continue publishing social calendar on a weekly basis
Reach out to potential affiliates and/or brand ambassadors to increase exposure
Implement boosted posts to increase reach and traffic to site
Ideate new campaign & social engagement strategies to continue improving
Report on results from previous month
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